Agility: The Key Advantage for Small Businesses


In the dynamic landscape of today’s market, small businesses often find themselves competing against larger, more established companies. While it can be challenging, there’s an unseen advantage that many small businesses overlook, yet could be the key to not only surviving but thriving in this competitive environment: agility.

Agility: The Hidden Gem in Small Business Strategy

Agility Defined

In the business context, agility refers to the ability of a company to rapidly adapt to market changes and adjust its operations accordingly. It’s about being flexible, responsive, and adaptable. For small businesses, agility often translates into making quick decisions, implementing changes faster, and being more in tune with customer needs.

Why Agility Matters

  • Rapid Decision-Making: Unlike larger corporations that might be bogged down by layers of bureaucracy, small businesses can make decisions quickly. This rapid decision-making process allows them to respond to opportunities and threats much faster.
  • Personalized Customer Service: Small businesses have a unique opportunity to offer personalized experiences to their customers. Being agile means, you can quickly adapt to the specific needs and preferences of your clients, creating a loyal customer base.
  • Innovative Solutions: Agility fosters a culture of innovation. Small businesses can experiment and implement new ideas without the extensive red tape that larger companies might face. This can lead to unique products and services that set your business apart.

Harnessing Agility in Your Small Business

1. Embrace a Flexible Mindset

The first step to becoming more agile is fostering a mindset of flexibility and openness to change among your team. Encourage creativity and be willing to pivot strategies as needed.

2. Streamline Decision-Making Processes

Review your current decision-making processes. Are there unnecessary steps or approvals that could be eliminated? Streamlining these processes can significantly increase your agility.

3. Invest in Technology

Technology can be a great enabler of agility. Utilize cloud-based tools and automation to improve efficiency and responsiveness. This doesn’t have to be a huge investment; many cost-effective tools are available that are tailored to small businesses.

4. Stay Close to Your Customers

Regularly engage with your customers to understand their needs and pain points. This can be through social media, surveys, or direct conversations. The closer you are to your customers, the quicker you can adapt to their changing needs.

5. Foster a Culture of Continuous Learning

An agile business is a learning business. Encourage your team to stay updated with industry trends and to continuously develop their skills. This can be through workshops, online courses, or attending webinars and conferences.

Real-World Examples of Agility in Action

  • A local café quickly shifting to online orders and delivery during a lockdown.
  • A small tech company rapidly developing a new app feature in response to user feedback.
  • A retail store personalizing their marketing strategy based on customer purchase history and preferences.

The Path Forward

In a world where change is the only constant, agility can be your small business’s most significant advantage. It allows you to navigate the complexities of the market, meet customer needs effectively, and stay ahead of the competition. Remember, it’s not just about being small; it’s about being swift, responsive, and adaptable. Embrace agility and watch your business soar to new heights!

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Launching on Amazon Simplified: Your Guide to Success


Amazon, the colossal marketplace, offers a fertile ground for entrepreneurs and businesses to launch new products. With millions of active customers, the platform presents a tremendous opportunity for visibility and sales. However, navigating the complexities of Amazon can be daunting. This guide breaks down the process into manageable steps, ensuring your product launch is as smooth and successful as possible.

Step 1: Market Research and Product Selection

Understanding Your Audience: Start by identifying your target audience. What are their needs, preferences, and buying habits? Tools like Amazon’s Best Sellers list, Google Trends, and consumer surveys can provide valuable insights.

Competitive Analysis: Look at similar products on Amazon. Note their pricing, reviews, and how they market themselves. This information will help you position your product effectively.

Step 2: Supplier Sourcing and Manufacturing

Finding a Supplier: If your product is not self-manufactured, platforms like Alibaba and Global Sources can connect you with suppliers. Ensure they are reliable and can meet your quality standards.

Quality Control: Always order samples before committing to a large order. Inspect the quality and ensure it meets your and your customers’ expectations.

Step 3: Setting Up Your Amazon Seller Account

Choose Your Plan: Amazon offers two types of accounts: Individual and Professional. The Professional account is better for higher volume sellers, offering more selling tools and analytics.

Account Setup: Create your account on Amazon Seller Central. Fill in the necessary details, such as business information, bank details, and tax information.

Step 4: Listing Your Product

Optimize Your Listing: A compelling product listing is crucial. Use high-quality images, detailed descriptions, and keywords relevant to your target audience. Utilize Amazon’s A9 algorithm to improve your product’s visibility.

Pricing Strategy: Price your product competitively. Consider Amazon’s fees, your cost price, and competitor pricing when setting your price.

Step 5: Managing Inventory and Fulfillment

Choose a Fulfillment Method: Decide between Fulfillment by Amazon (FBA) and Fulfillment by Merchant (FBM). FBA handles storage, packing, and shipping for you, while FBM gives you more control over these processes.

Inventory Management: Keep a close eye on your inventory levels. Running out of stock can hurt your product ranking and sales.

Step 6: Launching Your Product

Create a Buzz: Before your official launch, create excitement around your product. Use social media, email marketing, and Amazon’s Early Reviewer Program to generate interest.

Amazon PPC Campaigns: Invest in Amazon Pay-Per-Click (PPC) advertising to increase visibility. Target relevant keywords and monitor your ad performance regularly.

Step 7: Collecting Reviews and Feedback

Encourage Reviews: Product reviews are vital for credibility on Amazon. Follow up with customers and encourage them to leave feedback. However, remember that Amazon has strict policies against incentivized reviews.

Step 8: Monitor and Optimize

Track Your Performance: Use Amazon’s analytics tools to monitor your sales, customer behavior, and overall performance. Regularly check your listings for any necessary adjustments in pricing, keywords, or marketing strategies.

Adapt and Improve: Be ready to adapt your strategy based on the data you collect. Continuously improving your product and listing can lead to better rankings and increased sales.


Launching a product on Amazon is an exciting venture that requires careful planning and execution. By following these steps, you can increase your chances of a successful launch. Remember, success on Amazon is not just about the initial launch; it’s about consistent effort, adaptation, and customer focus. Good luck on your Amazon journey!

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Amplifying Entrepreneurial Impact: The Benefits of Starting a Podcast


In the ever-evolving landscape of entrepreneurship, staying ahead often means exploring unconventional avenues to reach and engage with your audience. Podcasting has emerged as a powerful tool for entrepreneurs, offering a unique blend of connectivity, influence, and brand building. Whether you’re a seasoned business owner or just stepping into the entrepreneurial arena, starting a podcast can be a game-changer.

Here’s why:

Fostering Authentic Connections:

Podcasts allow entrepreneurs to connect with their audience on a personal level. By sharing stories, insights, and experiences, you can establish a genuine connection that goes beyond traditional marketing methods. Listeners often develop a sense of familiarity and trust, which can significantly impact their perception of your brand.

Showcasing Expertise and Thought Leadership:

A podcast provides a platform to showcase your expertise in your industry. Entrepreneurs can discuss trends, share valuable knowledge, and offer solutions to common problems. This establishes you as a thought leader, enhancing credibility and attracting a dedicated following eager to learn from your experiences.

Expanding Reach and Visibility:

With the rising popularity of podcasts, there’s an incredible opportunity to expand your reach. Entrepreneurs can reach a global audience, transcending geographical boundaries. Moreover, featuring guests on your podcast introduces you to their audience, amplifying your visibility and creating new networking opportunities.

Versatility in Content Creation:

Podcasting allows for versatile content creation. Beyond audio episodes, repurpose podcast content into blog posts, social media snippets, or video clips. This versatility maximizes the value of your content across various platforms, catering to different audience preferences.

Monetization and Business Growth:

Podcasting isn’t just about connecting with your audience; it’s a viable revenue stream. Entrepreneurs can monetize their podcasts through sponsorships, advertising, premium content, or product promotions. Additionally, a successful podcast can lead to speaking engagements, book deals, and other business opportunities.

Learning and Networking:

Hosting a podcast involves engaging with guests from diverse backgrounds. This presents an invaluable opportunity for entrepreneurs to learn from industry experts, thought leaders, and innovators. Furthermore, building relationships with these guests can open doors to collaborations and partnerships beneficial for business growth.

Flexibility and Low Barrier to Entry:

Compared to other forms of content creation, starting a podcast requires relatively minimal investment. All that’s needed is a microphone, recording software, and a hosting platform. Additionally, podcasts offer flexibility in scheduling, allowing entrepreneurs to create content at their convenience.

Staying Ahead in a Dynamic Market:

In a rapidly changing market, adaptability is crucial for entrepreneurial success. Podcasting allows you to stay relevant by keeping your audience updated with the latest industry trends, innovations, and insights. It positions you at the forefront of industry conversations, keeping you ahead of the curve.

In conclusion, podcasting presents a myriad of benefits for entrepreneurs, offering a dynamic platform to connect, educate, and grow. Embracing this medium can redefine your brand’s presence, nurture a loyal community, and drive business success. It’s not just about speaking; it’s about creating a meaningful dialogue that resonates with your audience—a conversation that transcends the boundaries of conventional marketing.

So, why not seize the mic and share your entrepreneurial journey with the world? The potential for growth, influence, and impact awaits those who dare to start their podcasting journey.

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Your Roadmap to Business Success


In the fast-paced and dynamic landscape of today’s business world, having a well-defined marketing strategy and sales plan is like having a compass to navigate through uncharted waters. Whether you’re launching a startup or looking to revamp your existing business, these two pillars are essential to not only surviving but thriving. In this article, we’ll delve into the art of crafting a powerful marketing strategy and sales plan that will set your business on the path to success.

Understanding the Foundation: Marketing Strategy

1. Know Your Audience Inside Out:

Before you even begin brainstorming marketing tactics, it’s crucial to understand who your target audience is. Conduct thorough market research to gather insights into their preferences, pain points, and behaviors. Creating detailed buyer personas can help you tailor your marketing efforts to resonate with your audience on a deeper level.

2. Set Clear and Realistic Goals:

Every effective marketing strategy begins with well-defined goals. Whether you’re aiming to increase brand awareness, generate leads, or boost sales, your goals should be specific, measurable, achievable, relevant, and time-bound (SMART). These goals will serve as your guiding star, allowing you to track progress and make necessary adjustments.

3. Choose the Right Channels:

The digital age has opened up a plethora of marketing channels, from social media and content marketing to email campaigns and influencer partnerships. However, not all channels will be suitable for your business. Choose the ones that align with your target audience’s preferences and behaviors, and that allow you to showcase your unique value proposition effectively.

4. Develop a Compelling Brand Story:

In a sea of businesses vying for attention, having a compelling brand story can set you apart. This narrative should resonate emotionally with your audience, highlighting your journey, mission, and the value you bring to the market. A well-crafted brand story can forge a deep connection with customers and foster loyalty.

Crafting the Blueprint: Sales Plan

1. Define Your Sales Process:

Your sales plan outlines how you’ll convert leads into paying customers. Define each step of your sales process, from lead generation to closing the deal. This ensures that your sales team is aligned and follows a consistent approach to maximize conversion rates.

2. Train and Equip Your Sales Team:

Your sales team is on the front lines, engaging with potential customers. Providing them with proper training, resources, and the right tools can make a significant difference. Equip them with product knowledge, objection-handling techniques, and effective communication skills to enhance their performance.

3. Establish Key Performance Indicators (KPIs):

Similar to your marketing strategy, your sales plan should have quantifiable goals. Set KPIs that align with your business objectives, such as the number of leads generated, conversion rates, average deal size, and customer retention rates. Regularly monitor these metrics to track your sales team’s performance and identify areas for improvement.

4. Foster Customer Relationships:

A successful sales plan doesn’t end once the deal is closed. Nurture your customer relationships post-sale to encourage repeat business and referrals. Implement customer feedback loops, loyalty programs, and personalized follow-ups to show your customers that you value their business beyond the transaction.

Integrating Marketing Strategy and Sales Plan

While marketing strategy and sales plan are distinct components, they are interdependent and should work in harmony. Your marketing efforts lay the groundwork for generating leads and driving interest, while your sales team converts those leads into customers. Regular communication and collaboration between your marketing and sales teams are essential to align goals, share insights, and refine strategies based on real-time feedback.

Final Thoughts

In the ever-evolving world of business, a solid marketing strategy and sales plan are indispensable tools for success. Crafting these roadmaps involves a deep understanding of your audience, setting clear goals, choosing the right tactics, and fostering strong customer relationships. When executed effectively and in synergy, these two components can propel your business forward, helping you not only navigate the competitive landscape but also thrive in it. Remember, it’s not just about making sales; it’s about building lasting connections and delivering value that resonates with your audience’s needs and aspirations.

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Creating a Brand for Your Business Startup

BrandWhile you have been busy creating and planning your business startup, you need to take some time to consider what and who you are. This is your business’ brand identity and planning it early on can go a long way in developing the message that your customers will remember about your company and its products and services.

Creating a brand takes into account all the aspects of your business to craft a message that is memorable as well as indicative of what you do. It signifies who you are, what you stand for, and can make a difference in the decisions you make now and into the future.

Appeal to Your Key Customer

When starting off brainstorming about your brand, you need to think about who your ideal customer is. Your brand should identify directly with this target market and be something that they can relate to. Think about your target market and what helps them recognize your business as one they prefer and would buy from. Use wording that appeals to them and will help them relate in a way that entices yet explains your brand in a concise and interesting way.

Using jargon or unfamiliar words that just don’t hit a note with your customer base can be a turn-off. Keep it simple and use words that compel your audience while also educating them on what you do. You want to make sure your brand resonates with your ideal customer so they can remember your business and be persuaded to buy from you because your business startup shares the same values as they do.

Examine Your Competition

It is also a good idea to have a grasp on what your competition is doing right with their branding. Investigate and dig deep into the ideas that your competitors have integrated into their brand. How are these brands identifying with customers? What is working? What is not? This little bit of investigation work can be beneficial to helping you develop your own brand as you can take key features that are advantageous and incorporate them into your own brand.

This can also help you avoid the branding concepts that your competition uses that are not as strong as they could be. Consider where your competition is missing the mark and note these areas for improvement with your own branding strategy.

Celebrate Your Individuality

You will also want to highlight the elements of your business startup that stand out. What makes you unique? Why are you different than the competition? These cornerstone separators are what you need to focus on with your brand. They can help you tell your story to your customers and set you apart from the pack in your niche.

This is where you celebrate what makes your business startup so special and make it a part of your branding message. Letting your customers know that particular aspect they can find with your business and not another can be a powerful part of your branding identification. Not only can this give you a leg up but it can be the sole deciding factor as to why a customer chooses your products and services over another.

Allow yourself to celebrate these standout features and make sure your customer base knows about them easily by seeing them in your logo, advertising, promotions, and marketing strategy. It should be your brand identifier and the reason that you are in business, to begin with.

Give Yourself Some Personality

Your brand should be the single thing that customers say about your business. They should be able to recognize your logo and the keywords that you have chosen to align with your brand. This should spell out the vision of your business startup and help your customers understand what you are all about. Try to infuse some personality into who your business is so your customer base can relate with you on an emotional level.

Appealing to the senses of your customer base can be beneficial and allow you to show your personal side too. The more you can show your customers that you are a business they need to buy from and follow, the more success your startup will have going forward. Your brand will set the stage for your business startup now and into the future. It will give you direction and be the sole factor in determining the role your business takes in the market.

Be Concise and Consistent

When you have determined the exact branding for your business startup, now is the time to utilize it to your advantage. Align your marketing strategy around your branding message and be sure to incorporate it into all your promotions. The stronger you can make the reach and visibility of your company branding, the more impact it will have on your customer base.

Many a company goes astray from their corporate branding, leaving customers confused as to what the business is all about. Set yourself on a path early on to use your branding in all media platforms and promotions to ensure that you send the right message that is clear and concise in its actions.

Be consistent in your branding and ensure your entire team is onboard with what the brand stands for and means. Instruct your staff on how to utilize the brand in every interaction so they can drive home the message with your customers.

Having a brand that signifies what your business startup stands for at the very beginning can eliminate cross signals about your business and the products and services you sell. It can create a clear definition of who you are as a business and make sure you develop a following with your customers right out the gate.

Taking the time to develop a brand strategy gives your business startup life and will define your company without question among your customers. You will have created the vision of your business startup and be able to build upon your brand moving forward, making it stronger and more powerful as time goes on.

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Market Research Unleashed: Mastering Insights for Effective Marketing

Market Research

In today’s highly competitive business landscape, understanding the target audience, market size, customer needs, and competition has become paramount for success. This is where market research steps in as a powerful tool, enabling businesses to gather vital information that drives informed decision-making and the development of effective marketing strategies. In this article, we will delve into the significance of market research and explore the essential steps involved in conducting comprehensive research to uncover valuable insights.

Defining the Purpose and Objectives:

Before embarking on market research, it’s crucial to clearly define the purpose and objectives. What specific information are you seeking to uncover? Are you looking to understand customer preferences, evaluate market size, identify gaps in the market, or analyze competitor strategies? Defining the purpose will provide a clear direction for the research and ensure that the collected data is relevant and actionable.

Identifying the Target Audience:

To conduct effective market research, you must identify and understand your target audience—the individuals or groups who are most likely to engage with your product or service. Demographic factors, such as age, gender, location, and income, play a significant role in defining your target audience. By narrowing down your focus, you can gather insights specific to their needs, preferences, behavior, and purchasing patterns.

Choosing the Right Research Methodology:

Market research can be approached through various methodologies, depending on the nature of the information you seek. Quantitative research involves collecting numerical data through surveys, questionnaires, and statistical analysis, providing insights into market size and customer preferences. Qualitative research, on the other hand, focuses on gathering in-depth insights through methods like interviews, focus groups, and observations. Combining both methodologies can yield a comprehensive understanding of your target audience and market dynamics.

Gathering Data on Market Size and Potential:

Understanding the size and potential of your target market is crucial for strategic decision-making. Through market sizing techniques, you can estimate the total addressable market (TAM), serviceable available market (SAM), and your share of the market (SOM). This data enables you to gauge the growth potential, identify market trends, and assess the feasibility of your business objectives.

Exploring Customer Needs and Preferences:

To develop products or services that resonate with your target audience, you must gain a deep understanding of their needs, pain points, and preferences. Surveys, interviews, and focus groups can help uncover valuable insights into what customers value most, their motivations, and the challenges they face. This knowledge empowers you to tailor your offerings, improve customer satisfaction, and differentiate yourself from competitors.

Analyzing Competition:

Analyzing the competitive landscape is a critical aspect of market research. By studying your competitors’ strategies, products, pricing, distribution channels, and marketing tactics, you can identify gaps in the market and potential areas for differentiation. This analysis enables you to position your brand effectively and develop strategies that highlight your unique value proposition.

Making Informed Decisions and Developing Effective Marketing Strategies:

Armed with the insights gathered from market research, you can make informed decisions and develop effective marketing strategies. By aligning your offerings with customer needs, you can create targeted marketing campaigns, optimize pricing strategies, refine product features, and tailor your messaging to resonate with your audience. The data-driven approach minimizes risks and increases the likelihood of success in the market.


Market research is a powerful tool that empowers businesses to understand their target audience, assess market size and potential, analyze customer needs, and stay ahead of the competition. By conducting comprehensive research, companies can make informed decisions and develop effective marketing strategies that drive business growth. In a rapidly evolving business environment, market research remains.

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Power of Mouth in the Modern Age


We are living in the age of science and technology. It is also called the age of digitalization or the Digital Era. Social infrastructure and digital promotional strategies have become a reality in our daily life in the digital era and particularly in businesses. However, the influence of hearsay Mouth Power has a much more direct impact on our purchasing comportment. In the Digital Era, the speed of Mouth Power is breakneck. Power of Words or Mouth Power Travel the Social Web’s scope, pace, and real-time nature in digitalization. However, the enhanced opportunities for individuals to share and express themselves in this Digital Era. Thus, the power of mouth in one interested person has unbelievable reach.

Importance of Mouth-Power:

In the Digital Era, the power of mouth is happening almost everywhere. If you see someone, they interact with each other on their Mobile chats, Phone calls, face-to-face interaction, or sharing ideas via mail, blogging, and other social media platforms. The client communicates in various ways and is progressively becoming medium agnostic. The power of the mouth is that people communicate with each other and share their ideas, feelings, sentiments, recent happenings, the weather, their kids, their health, the news, and the newest gossip in the Digital Era, also called your good days. In the last generation, modern industry’s growth, combined with the stratospheric rise of social media use in this Digital Era. They do launch formerly private word-of-mouth interactions into the public realm.

Marketing in Digital Era:

Furthermore, the digital era can transform the way we do business. Moreover, it gives rise to new online power of mouth opportunities for a valuable and effective marketing strategy. Any discussion about brands is vital, especially when it is worthwhile and favorably impacts a firm. So, close personal relationships are the foundation for building a lucrative stream of trusted sources. We can see that can become a natural champion for a product or service.

Social Media and Power of Mouth:

The Digital Era can transform the way consumers receive marketing messages. However, they view commercials due to technological advancements and the emergence of social media. As a result, traditional advertising is beginning to lose its impact. Thus, its relevance as the entire process of purchasing a product has been altered in this Digital Era.

Influencer Company uses the digital era or word-of-mouth engagement and online verification. They both have the importance of components of any communication campaign. For example, today, 49% of shoppers rely on influencer advice to make a buying decision.

There are a few crucial components for The Mouth of Power Marketing. They are as below:

  • The digital era of social infrastructure and digital promotional strategies
  • It has become an actuality in our daily lives, particularly in industry.
  • The strength of the power of mouth has a much more direct effect on our purchasing decisions.
  • It is one of the methods of interaction that has higher significance due to such resources from which it originates.
  • It was only a few generations earlier that this sector of promotion was given the abbreviation WOM, which stands for Word of Mouth and means “from mouth to mouth.”
  • Based on a suggestion, word-of-mouth marketing was extended from one person to another.
  • Modern marketing encompasses either planned or unplanned moments in which customers express their delight with a product or service.

Online and Offline Power of Mouth:

Power mouth marketing entails persuading a person to interact with just a brand, company, or company, either online or in-store. However, when we use it correctly, the strategy achieves a business objective by encouraging customers to know more about your great experiences with each other. Hence, sending the word further in this Digital Era or Digitalization can make it more impressive.

Power-of-mouth advertising can fail whenever the “phrase” about just a product is unfavorable or if buyers detect “manufactured” facts. So, faking power of mouth emails or planting false or misleading information is immoral.

Power of mouth happens all the time and everywhere:

Power-of-mouth occurs in various settings, including the local bar, the house, the sports team, and, nowadays, digitally and on social networking sites. Moreover, people prefer to answer specific questions about products and brands for many purposes. Despite the Digital Era, these experiences, including brand experiences and specific customer perspectives, and general opinions on perceived levels of the guest experience, client service, satisfaction, and other factors, are mutual and are frequently personal and subjective in the Digital Era.

Personal Trust:

Going ahead, digital Era Mouth Power marketing will become the most valuable aspect of digital marketing. But it can also be a brand’s demise if we do not monitor and handle it carefully. Furthermore, we can look at how quickly social media conversations can go awry. This is why digital is so much more potent than conventional, face-to-face power of mouth and often even hazardous and destructive.

While hits and engagements are significant today, Thus¸ they will be much less in the next few years to assess the efficacy of advertising in this Digital Era.

As measuring techniques and methodologies improve, digital advertising managers will emphasize analyzing the strength of the power of mouth influence.


In this Digital Era, is significant because it is used in almost every niche, like on social media. One of the reasons businesses should be active in social media and social content marketing is because word-of-mouth is crucial online. They must pay attention to what is said about them, their brand, and their rivals. Finally, people like listening to what others have to say about them, their brands, and their enemies; they must learn from what they “hear” and reply appropriately as necessary. They must “join the discourse,” as the idiom goes.

Power of mouth is the organic transmission of knowledge from one place to another. It can transmit its knowledge if it would be sharing a tale, current events, or promoting a product or event. Thus, marketing that actively impacts and promotes talks concerning their company or items speak of as Power-of-mouth marketing in this Digital Era. If you build great experiences, customers tell each other about that, and word of mouth is very powerful.

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5Ps for Marketing your Home Business


Running a home-based business comes with several benefits, among which include being your boss, choosing where to work from, and setting your hours. However, this does not mean it does not come with some challenges. You only experience success with a home business when you offer a quality product or service to a target market.

This might sound easy, but most often, business owners are ineffective and inconsistent in their marketing because they lack in-depth knowledge of the area. Having an understanding of how the five Ps work together and marketing mix will go a long way in helping you find your target market and enticing them to buy. The five Ps of marketing refers to Product, Price, Place, Promotion, and Place. If you want to understand and reach the target market for your home business.

The more you target and understand your consumers, the more effective the time and money you spend to reach them will be. Even more interesting, focusing on these 5Ps will give you an awareness of what is working and what is not when it comes to marketing your home business.

To help you achieve maximum results from your home business, we’ll explain these 5 Ps and how you can apply them to your home business.


First P refers to the products and services you provide. You need to be able to tell your audience about what you’re trying to sell to them. Be clear and specific. What are the details of the service or the physical attributes of the product? Explain how the features and functions of your product or service positively affect your audience in specifics.

Even more, highlight what differentiates and sets what you provide apart from what your competitors offer. Develop the habit of considering your product as though you are an outside marketing consultant brought in to decide if it is the right business for the period. Ask crucial questions such as “Is your current offering or mix of products suitable and appropriate for the customers and market today?” Assessing your products and services honestly is extremely crucial to success as a home-based business owner.


The second in the 5P formula pertains to what you charge for your product or service. Your pricing should be sufficient to cover the expenses you incur and also make a profit. But, it also has to fit in with what the market is willing to pay for.

To find a great pricing range, you should conduct thorough research to know what your competitors are charging. You want to make sure your prices are competitive, and that you are also not undervaluing your product.

Beyond these, you should also assess and keep assessing the prices of the products and services you offer to know if they are in tune with the current realities of the market. Sometimes, you might need to raise your prices. At other times, you might need to lower your prices. What’s more, you might even need to combine your offerings with special promotions and offers. You could even include free extra items that cost you very little and make your prices appear far more reasonable and attractive to your customers. Also, whenever you experience frustration with your pricing, be open to revisiting your prices.


No matter how many consumers hear about your products or services, they won’t be able to buy if they don’t know how to find it. Where are your products and services are sold? How will you get your offerings to your clients and customers? For instance, do you distribute your products through an autoresponder system or are they digital goods sold online? Or do you utilize a third-party such as Amazon?

It is important to consider the buying habits of your consumers to know where your products should be sold. The key is reaching your potential customers where they like to spend time. Review the exact locations where your customer gets your products. Sometimes, what you need for a rapid increase in sales is a change of place. Besides, you can sell your product in various places. Many companies use a combination of direct selling, telemarketing, selling through mail order or catalog, selling in retail establishments or at trade shows, and selling as a joint venture with similar products.


How does your target audience get to hear about your products and services? After figuring out the essentials, you have to figure out how you tell potential consumers and clients about your offerings, how you market and then sell to them. Know the best methods to promote your products and services. To do this successfully, you need to understand where your market can be found, such as print, social media, television, or radio. In your marketing messages, you can point out the problem your product or service solves.

However, you should always keep at the back of your mind that whatever marketing and sales method you are using today, they will stop working sooner or later. Sometimes you might be aware of why they stopped working, and at other times, you might not. Whichever way, you have to develop new marketing, advertising, sales offerings, approaches, and strategies.


Previously, we only had the four Ps of marketing, until this last factor was added. If you hire employees to help you with your home business, you have to be very selective about whom you choose. While the quality of your products or services will impact your sales, if your salesperson is rude, you will lose clients and customers. There is serious competition in the market today, and consumers have diverse choices. And they always opt for businesses that provide attentive, responsive, and quality customer service.


By employing the five 5Ps in your marketing strategy, you can effectively reach your target market with precise and clear messaging about your products and services. It would also help if you can put yourself in your customers’ shoes and try to picture the steps they would take to locate a product or service like yours and the information they’ll require to finally buy from you. Time and money are precious commodities, and using these 5 Ps in your home business ensures that you don’t waste them on unproductive marketing approaches.

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The Building Blocks for Great Marketing Copy


Marketers and copywriters craft the best marketing copy to guarantee more conversions and sales.

But how do you write the best copy that convinces even the most demanding consumers?

What is Marketing?

Marketing refers to creating the image a business wants to portray to their consumers and stakeholders. Marketing is all about representing your image and establishing your unique identity in the market.

Marketing content is not restricted to your products and services. A company can market its work culture to attract the best pool of talented employees. A business can also market its eco-friendly operations to show that they care for the environment we live in.

Common formats of marketing copy include:

  • Blogs
  • eBooks
  • Social media posts
  • Landing pages
  • Whitepapers
  • Video scripts
  • Infographics
  • Paid ad copy
  • CTA copy
  • Email
  • Case studies
  • Webinars

Now that you know what marketing copy is all about, here are the best ways to write an attention-grabbing marketing copy.

Focus on a Single Message

The best copy revolves around a single subject. While copywriters and marketing gurus are multi-taskers, they strongly recommend focusing on one message that is the crux of your campaign.

For instance, if you are writing a copy for a company that sells Bluetooth earphones along with other accessories, such as speakers, create unique content for each product. Whether you’re writing a blog post or creating a landing page, there should be separate information available for every product.


There’s no copy without understanding the philosophy behind producing and selling a product. If you run a small business, here are a few factors to consider:

  • What are your strengths?
  • Why is your product different than other products in the market?
  • How do you aim to serve your consumers?
  • What are the channels or mediums that you want to use for your marketing campaigns?

Once you’ve identified the goals you want to accomplish with your copy, crafting the best marketing copy becomes easier. The best way to capture your audience is to address a current problem that needs to be dealt right away.

If you’re a web design and development company, base your marketing copy on statistics that reveal how much online traffic has shifted to mobile devices. This way you can pitch companies that are in need of responsible websites.

Keep it simple

No need to complicate things when all your consumers want to read is simple information. Owing to an exponentially decreasing attention span of today’s busy online visitors, the simplest copy gets the most views and shares. This is because an average user is unaware of the technical terms and jargon you might be tempted to use in our copy.

Keep it short and simple and avoid long-run sentences. Make sure you come up with adjective-rich copy that sums ups the best part of your products in just one word.

Use catchy headlines

Boring headlines and clichés are just a big turn-off.

What’s marketing without any creativity? Interesting headlines ignite interest and push your audience to skim through a blog post or open an email. A few effective ways to create your headlines are:

  • Pose a question to pique your visitors’ interest
  • Compile “Top 10” like lists related to your products and services
  • Include a current or trending subject in your headline
  • Make an irresistible offer if you’re writing a copy for your social media pages

Value-added services include complementary products and discounted services to first-time and loyal customers. We all love free offers and consumers are always looking for something they can try out for free before investing. The fun part is that a great copy makes even the smallest of offers tempting and popular among customers.

Target the Fearful Customer

Copywriters are known to play off the customers’ fears. For instance, if you’re marketing an insect repellent spray, make your reader imagine a situation where his bed is infested with bed bugs. Nobody wants to imagine ugly crawling insects making their way to their children’s beds.

You’re not doing anything wrong here. You’re just identifying a current or potential problem and offering a solution. Basically, you’re playing off the masses. Needless to say, this is one of the best ways to push more sales.

Again, do your home work to identify what troubles your target audience. What drives them during the day and what keeps them up all night.

Convince not Converse

A customer only buys a product once he’s convinced that the product is going to solve his or her problem. Let’s say you are writing a copy to sell a dietary supplement. Listing ingredients and compounds is not enough to lure someone into buying the supplement.

Make sure you also list the benefits of each ingredient. Even if your marketing copy proclaims that a product solves a specific problem, consumers will remain doubtful. However, if you tell them ‘how’ it takes care of their problem, you convince challenging customers.

Call to Action

All great marketing copies come down to a clearly visible call to action. One deadly mistake that most marketers and copywriters commit is to keep CTA at the bottom of the page. While placing the call to action button in the end is a common practice, there is no fixed rule that prevents you from initiating customer activity during any part of your copy.

Whether it’s providing free consultation, receiving a free eBook or signing up for a newsletter, remember to incorporate CTA’s throughout your copy.

Test your copy

There are plenty of ways to test your marketing copy. The best method to track success is to conduct A/B tests. These tests can be done for any landing page, blog post or infographic. A/B testing helps businesses expand their outreach to a wider audience. It also helps marketing teams tweak suitable changes to their current and future campaigns.

Final Thoughts

Today’s smart consumers can tell the difference between functional and fad products. Great marketing stems from incredible products. If your products don’t add any value to your customers’ lives, not even the best marketing copy can save you. Focus on creating amazing products and let your marketing copy take your business to new heights of success.

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How Marketing Mix Can Help Small Businesses Grow

4P of marketing

If you are doing all you can to grow your small business but nothing is working, you might want to take a step back and reconsider your marketing mix. Doing the right type of marketing at the right place and at the right time requires some brainstorming, research and analytical approach. Take a look at what marketing mix is and how you can use this concept to grow your small business.

Understanding Marketing Mix

In simple words, marketing mix involves the techniques, tactics and strategies you implement to promote your product, service or brand. The marketing mix consists of four Ps: Promotion, Product, Place and Price. If you research the idea a bit more you will find that people are adding more Ps to the mix but their understanding is not as important as the understanding of these four factors. In the new definition of marketing mix, they have also included other Ps like: people, positioning, packaging and politics. Here is a basic understanding of the four essential Ps of the mix.

Product: It could also be a service—anything that you are selling

Price: The value that you want to obtain when you sell the item.

Place: The exact location where you sell the product.

Promotion: The mixture of activities and campaigns that you put in to spread awareness of your product and increase its sales and additional funds to your business.

To expand your business you have to achieve perfection in your marketing mix. You have to attain a balance in all the areas of the mix for a successful strategy. Working on attaining the right balance right from the beginning will help you lay the foundation of a business that faces least amount of struggle when it comes to expansion and growth.

Using Marketing Mix for Small Business’ Growth

To create the right marketing mix, you have to understand your product at its core. When it comes to the product, you have to have a full understanding of it. What is your product? What problem does it solve? Even if your product solves a problem, have you designed to in a way that a potential customer would look at it and know what it is supposed to do? Once you know your product well, you can get to the other Ps of the marketing mix. Here is a little understanding of how marketing mix works.

  • Tying Product with Price

It can be one of the toughest things for most business owners to do. While it is a job for the marketing department, you don’t always have a dedicated marketing department when you are still a startup. When you are about to price your product, you have to consider a lot of factors. First, what type of audience does your product appeal to? What materials have you created the product with? How much competition you have in the market? What is the buying power of the market for which you have designed the product? It is only after taking all of these factors into consideration can you price your product appropriately. Keep in mind that when you are a new business, you cannot charge your customers for your value because there is no value for customers in buying your product at this stage.

  • Tying Price with Place

You cannot be thinking of one individual component of the marketing mix at one time. You might have created the right product but the question is “are you selling it to the right people?” What if your product is more appealing for teenagers but you are targeting people over the age of 35? What if you know your target audience but are placing the product in the wrong places? Maybe your item is more sellable online but you are putting it on retail store shelves. Now that you know the “place” where you need to sell the product, you have price the item aptly too. For example, a product that you have designed for teenagers should be affordable within their pocket money.

Moreover, your product might be appealing for a niche market but you might have priced it too low. As a result, too few people would buy it and your revenue will not cover your expenses. You have to be sure that you cover your costs within the limited number of purchases that occur.

  • Tying Place with Promotion

When looking at place and promotion as a combination, you have to be sure that you are promoting your product in the right place. Is your product more appealing for women than it is for men? If yes then you should consider promoting it on social networking platforms where women are more active e.g. Pinterest. Moreover, your promotional activities should match the place. For example, if you are promoting in an area where there are Oakland Athletics fans, you don’t want to be wearing San Francisco Giants’ t-shirts and gear.

  • Combining All the Ps

Once you have created the right product, priced it perfectly and strategized your promotional campaigns, you have to bring the product in the right place so all the Ps work successfully. Creating the right product, pricing it right and promoting it with passion but in the wrong place will result in disappointing response. Just because you are good with one of the Ps does not mean you will be successful in others as well.

Now that you have a good idea of tying the Ps together, you should have a complete road plan of how you are going to sell your product. It will require a lot of working at initial stages. You cannot know your market unless you do some surveys and spend time collecting data about the market. At the same time, you have to perform a thorough research of the market to know how you will price your product. When it comes to promotion, you will have to come out of the conventional methods and think more digital. You might as well set up a dedicated team for social media marketing and website analytics.


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You can review our featured partners to help your success with your business or project.