LaunchNotes Funded $15M to Upgrade the Communication Software for Better Experience and Production


LaunchNotes is a San Francisco, CA-based developer of product change communication software designed to deliver better customer experiences by keeping teams and users ahead of upcoming product changes. The company’s software centralizes all release communication in one source of truth that anyone can access, enabling businesses to get regular updates by workstream, version, team, or what maps to an organization structure.

LaunchNotes was funded $15 million, led by Insight Partners, with participation from Atlassian Ventures, The New Normal Fund, Essence VC, and existing angel investors of Cowboy Ventures and Bull City Venture Partners. This new funding will support the expansion of LaunchNotes from a product change communication solution to a complete platform for Product Success.

When LaunchNotes originators Jake Brereton and Tyler Davis worked jointly at Atlassian, they noticed it was constantly challenging to communicate shifts from the development teams to product teams and other internal and external audiences.

The internal teams required to comprehend what was coming and if the changes were substantial or not, whether that’s a transaction, sales, support, or any other department that was operating with customers. In addition, the customers needed to know what had changed and how it affected them. This company has typically done this via release notes. Still, the creators saw these as stagnant and deficient in communicating what they needed to know about the latest release to the various stakeholders.

With modern development strategies, the fast rate of changes, some small, some not, often affecting dozens or even hundreds of shifts per day, caused retaining challenging.

Brereton and Davis noticed a chance to improve this process and produce release information to different parties the information they needed to see. So, they left Atlassian and started LaunchNotes to fulfill that goal.

LaunchNotes has achieved breakout traction with its initial product offerings in just two years. Last year, the business reported revenue growth and new customer growth.

Tyle said they would be laser-focused on unlocking Product Success by modernizing the product development cycle for teams everywhere. They are excited to deliver a Product Success Platform that connects the substance parts of the expansion cycle — such as comms, feedback, and planning — into a unified customer experience. By creating this seamless loop and removing the most common pain points, we will enable today’s product teams to build the great technologies of the future.

By: K. Tagura

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