The power of ‘value proposition’ over angel investors

 Posted on March 17, 2015  by admin 

All entrepreneurs know that angel investors rely on business plans in coming up with a decision to whether or not approve a funding request. Unfortunately, while this knowledge is already known to many, a lot of business owners still have a hard time crafting an exceptional plan.

The problem is with the content. More often than not, entrepreneurs only focus on what they believe are the most important aspects of the business plan: the company’s history, its marketing strategies, and its financial reports and outlook. While these are all necessary in convincing the investor that his or her money will be on the right hands, it lacks an important element that could mean the difference between a yes and a no – the value proposition.

The value proposition is an element in the business plan that defines why the consumers would avail of the product or the service. It provides the “benefits” that the purchase of goods or services would provide for the consumers.

This is something that an angel investor would want, as it would differentiate the business from its competitors. Moreover, it would provide potential investors with an idea on how the business fares when it comes to the alignment of its operations with the market.

Having a carefully crafted value proposition could attract more investors to provide funding for the company. For instance, a consulting firm would not be able get the nod of an investor if its value proposition is limited to statements such as, “it could help customers get a high return on investment.”

A better proposition would be, “customers will be able to experience an improvement of return of investment by using the company’s state-of-the-art and up-to-date propriety software and equipment.”

By tweaking the value proposition to provide a clearer picture of the business’ understanding of its target market, entrepreneurs would be able to convince angel investors that it is ready to accept financial support for possible expansion.

At the end of the day, the business plan remains the most important weapon that business owners can use to convince angel investors to pour money into their businesses. Having a carefully crafted value proposition within the plan would ensure that the business has a good chance of getting that evasive nod from an angel investor.

More detailed information and useful advice can be found at http://www.funded.com Created by Mark Favre, it offers expertise and assistance with developing and funding your concept, including a private forum for queries and discussions. If you need access to investors and funding providers, please do check our website.http://www.funded.com

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