NEW YORK – In a significant move poised to reshape the digital marketing landscape, Evertune, a leader in Generative Engine Optimization (GEO) and AI marketing.
Evertune was funded $15 million. The capital injection, led by Felicis Ventures, with participation from a roster of strategic angel investors from giants like Uber, OpenAI, and Meta, will fuel the company’s ambitious plans to scale its AI-driven platform. The funding will allow Evertune to expand its suite of tools, which are designed to help brands navigate the complex and rapidly evolving world of AI-powered search and discovery.
In an age where consumer journeys increasingly begin with a prompt to an AI model rather than a traditional search engine, Evertune is building the foundational technology that allows businesses to measure and influence their brand’s presence. . The company’s platform directly addresses a new and critical challenge for marketers: ensuring their brand is accurately and favorably represented in the AI-generated answers, overviews, and recommendations that are becoming a core part of daily life.
The rise of conversational AI has created a paradigm shift in how consumers discover products and services. Evertune’s technology, which it dubs Generative Engine Optimization (GEO), is at the forefront of this change. The platform works by generating over 100,000 questions to various AI models per brand, collecting a statistically significant amount of data to understand how these models perceive a brand, its products, and its competitors.
The insights provided go beyond simple visibility. Evertune’s platform analyzes the sentiment, key attributes, and language AI models use to describe a brand. For instance, it can reveal if a car manufacturer’s safety features are mentioned less frequently than its competitors, providing a clear, data-driven roadmap for content strategy. This level of detail allows marketers to not only track their brand’s “share of voice” in the AI world but also to actively influence it.
With the new funding, Evertune will accelerate the development of a comprehensive AI marketing suite. This expansion will go beyond its current focus on AI search optimization to address the full spectrum of AI-driven consumer touchpoints. This includes developing solutions for emerging advertising formats within AI models, preparing for the advent of AI commerce, and creating tools to help brands navigate the evolution of AI agents that will eventually make purchasing decisions on behalf of users.
Evertune’s CEO, Brian Stempeck, emphasized the urgency of this mission. “Marketing leaders can’t ignore AI’s transformative impact on consumer discovery and purchasing,” he stated. “As AI models and services continuously evolve, brand measurement must be equally dynamic. Evertune’s platform helps leaders analyze and optimize brand presence across the AI landscape. We provide brands with strategic insights that drive scalable results.” The company’s unique approach, which prioritizes direct, API-level access to major AI model providers like OpenAI, Google, and Anthropic, ensures it provides the most comprehensive and precise AI visibility data on the market.
Evertune’s innovative technology has already garnered the trust of leading global brands, including Canada Goose, Miro, and WPP Media’s Choreograph. The platform has seen particularly strong adoption among B2B software companies, private equity portfolios, and high-consideration product categories such as automotive and healthcare, where a brand’s reputation and detailed attributes are paramount to the consumer decision-making process. The funding round signals a strong vote of confidence in Evertune’s ability to not only solve a pressing marketing challenge today but to also build the essential tools for the AI-powered future of commerce.
By: K. Tagura
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