Mura is a New York City-based developer of an invisible automation platform designed to streamline workflows within existing systems. The company’s platform integrates to provide the benefits of artificial intelligence without adding unnecessary complexity, featuring compatibility with pre-existing systems, automation capabilities, and lightweight implementation, enabling industries to enhance efficiency and optimize their operations.
Mura was funded $6 million, led by Level One Fund and Lerer Hippeau, with participation from angels and other investors. Seed funding round to revolutionize commercial field service operations using artificial intelligence.
Founded in 2024, Mura is building an AI-driven platform designed to streamline and optimize the day-to-day operations of commercial field service teams. These teams, which include HVAC, electrical, plumbing, and maintenance contractors, often face fragmented workflows, outdated legacy systems, and a lack of real-time visibility. Mura aims to solve these issues with an intelligent system that automates dispatching, scheduling, reporting, and communications.
The company’s platform leverages natural language processing (NLP) and predictive analytics to provide real-time decision-making tools. Field technicians and back-office staff can coordinate more efficiently using Mura’s mobile and cloud-based solutions. According to the company, early adopters have reported significant time savings and increased job completion rates since implementing the software.
The $6 million capital injection will be used to expand the engineering and product teams, enhance go-to-market efforts, and accelerate the development of proprietary AI models tailored explicitly for field operations. The company is also planning to scale its customer success team to support a growing base of enterprise clients across North America.
The commercial field service market, estimated at over $80 billion in the U.S. alone, has long been dominated by a mix of analog systems and enterprise software that is often too rigid or expensive for mid-sized contractors. Mura aims to fill that gap with flexible, intelligent tools that require minimal setup and adapt to the unique workflows of each business.
Mura’s product currently supports automated job dispatching, technician tracking, customer notifications, invoicing, and real-time analytics. Upcoming features will include AI-generated work summaries, predictive maintenance suggestions, and integrations with existing ERP and CRM platforms.
As AI continues to make inroads into traditional industries, Mura’s approach exemplifies a larger trend of “applied AI” — using machine learning not for futuristic applications but to solve real-world problems in overlooked sectors. With its fresh funding and ambitious roadmap, Mura is positioning itself at the forefront of this transformation in the field services industry.
By: K. Tagura
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