
The holiday season—that thrilling, often chaotic, period between late October and early January—is a double-edged sword for many businesses. It promises a “feast” of sales, soaring customer engagement, and year-defining revenue. Yet, the inevitable “famine” that follows in the new year can leave unprepared businesses scrambling. Successfully navigating this extreme cycle of holiday spikes and post-holiday slowdowns requires more than just marketing; it demands strategic planning, agile operations, and smart financial foresight.
The Holiday Spike: Maximizing the Feast
The high-volume holiday period, spanning Black Friday,
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