Ideal Approaches to Achieve Business Growth

Business GrowthThe business world is always adapting to changing consumer behavior and varying needs. Competition is growing, consumers are becoming ever-demanding, and more brands are entering the market.

To stay a float, it’s necessary that small businesses achieve more growth this year by employing the right strategies. This means that your ultimate goals should include having a bigger base of loyal customers. Higher rates of customer acquisition, and a productive marketing strategy.

Here are some great approaches to help you achieve business growth.

Set Key Performance Indicators

Start measuring performance via objectively measurable indicators. Whether you’re trying to assess your employees’ performance, marketing campaign, or customer satisfaction, KPIs can take you a long way. It takes the guesswork out of the equation.

It’ll help you measure how close you’re getting to achieving business goals. Another benefit of introducing KPIs to your organization is that you can report them to project shareholders conveniently.

Improve Customer Service

Customers need attention and if you don’t provide it, they’ll find a brand that does. Research proves that customers are growing impatient and frustrated when a brand’s customer service fails to meet the mark.

This year, you need to step up and improve your customer service by implementing live chat systems, updating FAQ pages on your websites, and responding to feedback with customized replies.

Nowadays, consumers prefer to do their own research at their convenience, rather than having to call a customer care rep during normal hours, when they’re busy too. This means that they’ll look up your website, and if they have any queries, the FAQ page is the first place they’ll look. To stay ahead of the competition, upgrade your customer service strategy.

Make User Experience a High Priority

UX is becoming a critical aspect of branding, now that a business’ role is no longer limited to just selling; consumers want to know everything about you. No matter how amazing your product or services are, they aren’t the only things that determine how a customer experiences your brand.

Now, they evaluate everything; whether your website is easily accessible if your customer care representatives respond quickly enough, and if your app is user-friendly. To ensure your customers get the best user experience, you’ll need to optimize your landing page, make your website easy to navigate through, and allow your audience to reach out conveniently. Once you hit the mark with all these aspects, that’s when consumers will start considering your products.

Enhance Your Content and Marketing Strategy

They say ‘Content is king’, but is your strategy up to the mark? Now, businesses don’t just sell services and commodities, and they’re generous with information and content. Consumers love to read about products and your specialty, so rely on your expertise to create engaging content that consumers will love reading.

Sharing knowledge only shows how your brand has the skills to cater to their needs, so it’s beneficial in the long term. Content is a part of your ongoing marketing strategy, and thanks to different social media platforms, you can be more flexible with the kind of content you create.

Develop Collaborations and Partnerships

Partnering with other brands can give you a boost, especially if it’s a company that can complement your services and products. By releasing special edition products, ranges, and combinations, you grasp the audience’s attention and induce the urgency to shop and spend money.

However, your collaborations shouldn’t be limited to releasing new products; you should also make sure to affiliate with influencers to market your brand in a transparent and consumer-friendly way.

Influencers are established experts in the niche, so having them on your side can increase customer engagement.

Take a Risk and Try Expanding

Although it isn’t necessary that your business expands over time, it’s always beneficial to venture beyond your range and enter a different domain. Taking risks is always a part of running a business, so you might as well expand your range of expertise while you’re at it.

If you’re a retail brand, consider releasing your own line of makeup, home decor, or artsy products. All ideas have their own unique charm, but it’s best that you listen to your customers first.

Start by experimenting with a pilot test and analyzing how your audience responds to new products. Based on pilot tests, you’ll know whether a potential business venture will turn out to be profitable or not.

Talk Data

Data analytics are changing the business perspective from a blur to a crystal-clear view. Now, it’s much easier to understand consumer spending habits and trends that are garnering the most attention. Relying on big data to help you make well-informed decisions and investments is no longer just a great option, it’s a necessity.

Deriving trends from numbers and statistics used to be a tiring and cumbersome task, but with the help of analytics and AI, you can get insights far more quickly.

Not to mention, they’ll also be accurate, when compared to insights derived by humans. The best part? Machine learning means that your analytics software will only keep getting better at what it does, so you won’t have an excuse to make a fluke.

Try Drop Shipping Services

Drop shipping is the newest trend for e-commerce websites when it comes to delivering merchandise to their customers. It gives you the benefit of not having to hold onto any stock; any order that your customer makes goes directly from a drop shipper to them.

The product will be complete with your brand’s label and name tag, so it won’t lack customization. In addition, it offers your brand greater flexibility to operate from anywhere.

Conclusion

Some of the best ways that your business can achieve growth by focusing on customer service, marketing, collaborations, and making an impression. While it’s necessary to take one step at a time, you need to be more productive in order to satisfy a demanding audience that is always waiting for something new.

Access our network of Investors, get instantly matched with a Lender, or get a business plan by visiting us Funded.com

Why is Quality Content Important for Your Business Growth?

Quality

Business strategies have changed in the recent past and so have marketing strategies. Marketers are now more vigilant when it comes to applying quality content and innovative ideas in order to persuade potential customers. Similarly, analytical marketers are more inclined toward tracking metrics.

Many companies in the industry are excelling in product manufacturing; however, when it is comes to subjective elements related to content marketing, they lack the expertise. Creating high-quality content has become crucial in order to keep business flourishing and to avoid the risks that can damage brand image.

If you are an entrepreneur, you probably have experience of dealing with directives given by SEO experts, sometimes from Google itself.  But have you ever wondered what this SEO thing really has to do with the success and failure of content market strategy have you used them for your business growth? How does it affect the reputation of your business if the quality of the content is not good enough? Most importantly, what is the way to know if you have really produced great content?

If these questions seem relatable, we can help you find out the answers. We can help you walk through all the important aspects that Google considers when its assess content quality. Plus, you will find some crucial information about how quality content influences your business growth that eventually helps you improve your digital marketing strategies. The information will also help you generate relevant and quality content to grab the attention of your potential customers.

These are the key reasons that explain why creating high quality content is important for business growth?

Importance of Quality Content for Business Growth

There is no denying that powerful digital marketing can make or break your business.  According to expert marketers, a successful business greatly relies on its digital marketing strategies. From search engines to social media, it is high quality content that promotes your business effectively while maintaining your online presence.

Quality content creation is undeniably one of the most important parts of your digital marketing strategy. It does not only connect you with your target audience, but also builds trust between you and your customers.

To put it simply, high-quality content fuels your various marketing techniques. It acts as a base that promotes and endorses your business online. That is why giving attention to the content that it deserves is of paramount importance.

Let us take a look at some key reasons that make producing high quality content important for not only digital marketing purposes, but also business growth.

1.)  High-quality Content Educates Audience

Educating your audience is the very first step to reaching potential customers, especially when they are deciding whether a service or product is worth buying or not. In other words, before making a decision, having the full understanding of the options available is extremely important. That means as a seller it is your responsibility to provide the content that educates your customers properly.

Typically, educational content refers to well -maintained product pages, blog posts, and company homepage, etc.  Moreover, it may include reviews, tutorials, and any other content that can educate customers about your product or service.  It may also incorporate resources customers require to make informed purchasing decisions.

This content is only considered high quality if it is focused on educating the target audience about your business services and offerings.

In order to create valuable content to educate your customers, you need to take the concerns and questions of your customers into account. Your content needs to address the issues a customer faces.  Plus, it should reflect on how your product or service can resolve or relieve those specific issues and how it can make your customers’ life easier.

2.)  Fuel for SEO

Search engines have become the go to solution for anyone looking for an answer to his or her concern or question.  That makes optimizing the content that you create even more important if you want it to stay relevant for the customers.

It is the only way you can attract multiple new leads to your business portal.  However, it is only high-quality content that can help you fuel your SEO (Search Engine Optimization) strategies.

SEO is all about back links, website visitor and most importantly keyword placement. Your content allows you to build webpages that can fuel all these components. If there is no content, there will be no place for keywords, and for your visitors to get the information.

On the contrary, if you are producing excellent content that your customer is looking for and can relate to, reaching the top of search engines will not be difficult. The more customer flow you have, the more opportunities you will get for your business to grow.

3.)  Content is Important for Social Media Strategies

Social media platforms have completely revolutionized marketing strategies in the past few years.    They have become the easiest way to connect with potential customers. You can use it as a powerful tool to establish genuine relationships with your target audience to make a strong customer base.

Social media is not less than a direct way to approach your customers, maintain conversations, get customer feedback and drive new leads to your site.

However, all of this is fueled by high-quality content that basically enables you to retain your target audience. You can direct customers through your powerful Facebook post or Tweet to your website and encourage them to learn more about your services and products. This helps in establishing a better connection with the target audience. In addition to that, this is one of the ways you can make more visitors to go to your website and collect more information about your products. In other words, it can bring you more profit.

Final Thoughts

In a nutshell, there is no way an entrepreneur can deny the significance of digital marketing strategies as well as high quality content when it comes to business growth.  Keep in mind that quality content is crucial for developing connections with your target audience and driving them to your website.

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How to Get Your Startup Off the Ground

startup

Do you have a great idea? Is it your desire to become the next renowned business tycoon? Plans are good, but everyone has them. There’s a big difference between having a great idea and starting/running a successful startup company?

If you firmly believe that you have what it takes to be an entrepreneur, then you need to know how to turn your great idea into a startup company. Within the first ten years of their existence, 71% of businesses fail. While starting a business shouldn’t be an intimidating task, it still isn’t a walk through the park. It requires a lot of commitment, dedication, sleepless, and failures.

If you’re still reading this, it shows you’re ready to go all the way with your idea. Just because there are lots of challenges and obstacles in entrepreneurship does not mean your business is bound for failure.

Fortunately, there are proven methods to ensure that you launch a successful startup and keep it running for a long time after launch. Let’s discuss some actionable steps towards this.

Conduct Extensive Research

When you have a great idea, and you are thinking of going the entrepreneurial way with it, your first step should be researched. Consider your options, research the market segment, and the niche you’re going to be operating in. Do people need the products/services you are going to be offering?

Getting in-depth knowledge will also help you understand how things work in the business world. When it comes to launching a startup, awareness indeed begets power. A lot of startup businesses fail because they skipped this step – they lack market knowledge.

The more research you conduct, the more you’ll make strategic decisions that will help keep b your launch and keep your startup running for many years.

Competitive analysis should also be a part of your research. Knowing who would be competing against is also essential for success. This is not mainly to spy on competitors but to arm you with insights into the best ways to get your startup running.

Strongly Believe in your Idea

As we discussed in the intro of this post, you have to genuinely believe in your business idea for it to be a success. Strong belief in your idea is crucial as it will reinforce your confidence in times when the market will reject what you are offering when things won’t go as you have planned. In times like this, your belief that a market segment needs the services you are offering is crucial. It is going to help you persevere through it all.

Develop a Business Plan

So many people are under the misconception that a business plan is established companies. This can’t be farther from the truth. Having an idea is one thing, but you won’t be taken seriously and legitimately without a solid business plan.

Statistics show that of startups who launched with one: 64% grew their business, 36% obtained investment capital, and 36% received a loan. These statistics are way lower for startups who launched without a business plan

A business plan is like the captain steering a boat; without it, the boat cannot arrive at its destination as the water will take it wherever the current flows. With one, you have a significant edge, and your chances of success are doubled.

Now, how do you write one? Simply put, a business plan is a description of your company’s future in writing. It should not only outline what you plan to do, but it should also give details on how you plan to do it. Your business plan should outline the business strategy you have for the next 3 to 5 years after launch.

Get Appropriate Funding

Check all the successful startups around you; you’d see that most, if not all, have received funding. Theirs is no magic to launching a business – you need adequate capital to get your startup off the ground. While your company might require more or less funding depending on the industry, you would still need money.

Most early-stage entrepreneurs soon realize that the cost of doing business is much higher than they initially thought. Let’s go back to our business plan. Typically, this document should contain your

  • Balance Sheet
  • Profit and Loss Statement
  • Sales Forecast
  • Cash Flow statement

Cash flow problems are the reason 82% of businesses fail. With these financial statements, you can determine the amount of funding you need to raise to get started.

You must have heard someone say, “I want to start an e-commerce business, I want to be the next Jeff Bezos. Let me start by building a website and mobile application” Your first question to such a person should be, “Do you know how much it costs to be a quality website and mobile application for an e-commerce site?

The point is you need funding, but you can’t get appropriate financing if you don’t know how much money you’d need to raise.

To get funding, you have several options. But you must weigh them all to avoid getting into the drain of massive interest rates. There are less chances of banks giving out loans to new businesses with no assets or income to serve as collateral. So, if you can’t get money from a bank or you’ve found one that’s offering a loan with crazy interest rates, what are your other options?

Well, investors can be:

  • Family and Friends
  • Venture Capitalists
  • Angel Investors

Just proceed with caution to avoid giving away considerable equity in your business before you even get started.

Surround Yourself with Only the Right People

You need people capital when launching your business. The industry you’re delving into determines the number of people you’d need. Before you start hiring, register your business name, get a federal tax ID number from the IRS. Submitting this information online would enable you to get your employer identification number (EIM)

Most likely, you would need to consult with a lawyer, financial advisor, and accountant moving forward. Get your business insured, and then start the process of hiring the right people into your company.

Bottomline

After you’ve gone through all these steps, also remember that finding a physical and online (website) location for your business is crucial to getting customers. As you build your business, invest in quality marketing to get people to know about the top-notch products/services you are offering.

If possible, read through this post again. Systematically walk through each of the steps, implementing one after the other. Remember, no one said launching a startup is going to be easy, but it isn’t impossible. Good Luck!

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