
In the fast-paced world of business, brands are constantly evolving. What resonated with your audience five years ago might feel outdated today. This is where a brand refresh comes in – an exciting opportunity to revitalise your image, reconnect with your target market, and propel your business forward. However, many companies jump straight into the visual aspects of a refresh, eager to see new logos and vibrant colour palettes. While tempting, this “design-first” approach often misses the mark. The true secret to a
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