How to Avoid Financial Problems for Your Startup?

Startup

There is no denying that starting your own business in an established niche is exhilarating. However, at the same time, you cannot eliminate the risk factors involved. As a startup, you have to deal with a plethora of problems, with an endless stream of administrative tasks. Not only does it require a lot of your attention but also time and critical thinking to manage business finances.

When you launch a new business, you require sufficient capital to cover all the expenses, and also funds to run your business before it turns a profit. This reason is why it is important that you work with a proper financial plan that can ensure your leap into the business world that is secure and realistic. Once you are sure that your business has enough finances, you will be able to maximize the chances of success.

Here are some tips to help startups and entrepreneurs manage financial problems:

Tips to Avoid Financial Problems for Startups

Avoid Taking Expensive Credits

Whether you’re an established brand or thinking to set up a startup, you need to make optimal use of your business funds. You need to establish some financial goals that can help you build a progressive business portfolio to benefit your business.

Remember that it is the growing period of your business, and the credit cost plays an important role. Your foremost financial goal must be to set up interest core at a minimum price to attain profitability and reduce costs.

Keep Expenses Low

Business is in the survival stage in the initial phase, so keeping expenses fixed or low is a wise move. Expenses play a critical role in helping you maintain steady business revenue. 

Always try to plan large expense, including taxes, payrolls, and cost materials for products, interest, utilities, and operating expenses in advance. Managing these expenses may help you reduce the financial burden. Moreover, low expenses will ensure your cash flow is running smoothly, even on a tight budget.

Keep a Balance between Personal and Business Finances

This important step can help you avoid financial problems. Once you register your business, make sure you set up a commercial business account. To put it simply, use different banks for your business and personal accounts.

Keeping business and personal financial accounts separate can make accounting straightforward throughout the year. Also, you can easily calculate your taxes as well as eliminate the cash crunch situations startups face due to unexpected withdrawals. This also means you need to avoid withdrawing money for personal use from the business account.

You can use different credit cards and loans for your startup but avoid using them for personal expenses.

Consider Insurance

You might not like the idea of insurance and paying a big amount for your startup, but you cannot deny that your business actually needs it. Do some research about what suits your business needs for managing business finances and building a profitable portfolio. This step is imperative to evaluate which type of insurance can provide your business with long-term financial security.

Prioritize Payments

To keep financial problems at bay, entrepreneurs need to draw a line between less important and essential costs for at least the first six months. This helps entrepreneurs project where they need to inject the cash flow. They can start by reducing unnecessary expenses and adjusting the budget.

Prioritizing payments may also help you determine the key issues, such as business overspending. Once entrepreneurs take a closer look, they will find ways to become more cost-savvy with their business expenditures.

Invest in Advanced Technology

The next important thing to avoid financial problems is to invest in the right technology. To retain a prominent position in the business world, analyze your competitors’ strategy, and upgrade business operations. Use online software to track finances and also establish a strong online presence.

Using bookkeeping software for developing budgets, paying taxes, and understanding your business financial position is a great idea. Almost, all large-scale businesses have a separate finance department that uses professional software.

However, your business is in its infancy, but if you don’t embrace technological advancements gradually,   running a business efficiently will become challenging.

Manage Money Movement

Regardless of what stage your business is at, outlining payment terms is important to manage business finances efficiently. The best way to do this is to track money movements, from supplier costs to product purchasing. Make sure you consider both the legal and the financial sides of monetary transactions to trace money movements.

This way, you can figure out which business areas are performing efficiently and where you need to invest fewer funds. The data is useable for not only tracking progress but also developing a reasonable budget.

Negotiate Your Business Needs with Vendors before Finalizing a Contract

Don’t hesitate to negotiate whenever you are signing a deal. Successful entrepreneurs know what rates can benefit their business and how they can achieve them. They carefully examine purchase terms, such as grace periods or payment penalties, which can help them negotiate a great deal.

Maintain an Emergency Fund

Once you know how important it is to negotiate the right prices with vendors for managing business finances, you need to set aside emergency funds to ensure the success of your startup entity. Know that your sales will not be consistent throughout the year. This part is where you need to have some emergency funds, particularly for the off-season, to maintain a steady cash flow. 

For emergency funds, take out a proportion of your profits or income every month (particularly during high sales) and keep it for off-month expenses.

Bottom Line

While starting your own business is exciting, it entails a myriad of challenges, especially when it comes to handling business finances. If you’re facing these same issues and want to be prepared, try implementing the tips mentioned above to help you move towards a bright future.

Financial stability in business leads to better money management and success opportunities, and thus, these factors are crucial for the success of any startup.

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What does it take to run an Online Business?

OnlineOwning an online business allows you to work from anywhere you want.  All you need is to set flexible work hours and establish your presence. Not only this, online businesses have significantly low startup costs and that is what makes it ideal, especially for new entrepreneurs. This is one of the main reasons why traditional brick-and-mortar businesses are gradually declining. They are now more focused on being globalized and ubiquitous.

To put it simply, running an online business has a plethora of benefits if you are an experienced entrepreneur. However, if you are a startup and facing troubles in creating a presence, you need to understand that starting an online business is easy, but running it requires your attention. Whether your digital set up is in its initial phase or has achieved some milestones, knowing key details of the mainstream market and understanding it is of paramount importance.

Another major aspect that is essential to consider when it comes to running an online business successfully is familiarity with technology. If anentrepreneur lacks knowledge of digital marketing or other tech-based strategies, reaching the target audience becomes a daunting task.

If you can relate to this, then the provided details might be useful for your online business. All you need is to consider the following steps while running your online business.

How to Run an Online Business?

Establish Your Business Market

There is no doubt that without understanding the target market you want to focus on, you cannot increase your sales. However, if you know where you will find your target audience online, developing marketing strategies become a breeze.

According to expert marketers, when an entrepreneur understands their core audience, it will help them find the right ways to offer the products that interest the audience. The point is, researching the market position and analyzing the needs and interest of customers is substantially important before launching your product.

 Register Your Domain Name

Your online business requires a domain name. Without registering it you cannot run your business as it is your online address, spot or place where people will find you on the internet. The good news is that there is a myriad of companies that sell a domain name.  Google Domains, in this regard, is one of the common choices you can opt for.

Your domain name plays a critical role when it is comes to branding an online company. Here is when you need to come up with a domain name that truly reflects your company and its goals. While choosing a name, make sure you use the name checker tool to help you see what is available.

Host Your Business Domain

Hosting a business domain is an integral part of running a business online. Through a web host, your online business gets space on various servers. Sometimes both registering a domain and finding a host for it can be achieved with the help of one company. Following are the key features you need to consider when you choose a web host.

  • Uptime percentage
  • Available marketing tools
  • Storage capacity
  • Email features that are based on domain
  • How it offers customer response forms
  • Hosting capability for blogging
  • Accessibility for customer support

Focus on Your Business Website Design

The first impression is the last impression’ -whether you believe it or not it is undeniably true when it is about your website design. Your customer doesn’t have a place to visit or judge your market credibility; however, it’s your e-commerce platform/website that enables customers to understand your marketing skills.

That is to say, the more attractive and informative your website design is, the more customers your online business will attract. This is where both your marketing expertise and technology create a storefront for you.  If your brand is failing to grab the attention of potential customers, it is the right time to consider alternative options.

Hiring a professional web designer with sound web skills can make a huge difference to your websites’ layout.  We recommend you choose a quality e-commerce platform to not only help you customize the website, but also run an online business.

Add an Online Payment Option

The concept of online shopping encapsulates customer’s easiness whether it is about purchasing online or paying online. That is what adding online payment feature to online business makes extremely important. It gives customers satisfaction that they can process transactions without having to go through a long and arduous payment process.

Besides that, giving your customers multiple gateways for shopping can also have a significant impact on your business success. Allow upgrades and provide different packages for purchase options to make shopping fun and convenient from your online store.

Increase Website Traffic

Providing quality products and excellent user experience to your customers is your foremost responsibility if you are an online entrepreneur. It is the only way you can retain your customers while driving more traffic to your website.

For running an online business successfully, you need to make extra efforts to stand out from your competitors, which is not possible until you leverage the right strategies to attract the right customers.  Always focus on the target group to generate more sales and create more traffic online. Here are few tips o drive traffic:

  • Register with popular search engines, like Bing and Google
  • Use persuasive online advertising on social media platforms, such as Twitter, Facebook, and Instagram
  • Focus on quality content marketing

Gradually incorporate advanced digital marketing strategies to increase quality traffic on your website. Remember that, driving massive traffic involves a number of technicalities and requires you to consult with digital marketing experts.  In addition to that, never compromise on the quality of e-commerce software as it will help you keep a tab on financial information, customer data and other analytics for your future business decisions.

Final Thoughts

All in all, an online business is undeniably a decent way to earn money, but requires proper strategies and planning to run it efficiently. It takes your hard work, time and most importantly market understanding to run an online business.

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How Soon Should You Start Talking About Business Idea

IdeaSome people are just itching to launch their own business. But all they have is an idea.

It is true that being passionate about your idea is critical to establish a business. But should you discuss it with your friends and family before you have anything concrete?

When is the Right Time?

Naturally, all entrepreneurs are very protective when it comes to nurturing and protecting their business idea. Every entrepreneur initially fears that someone would steal his or her idea.

For that reason, it is important that you don’t share a business idea with people around you, without translating your idea into a viable business.

But in some cases, you can’t take things any further unless you share your business proposal with an investor who can finance your business. Seasoned experts recommend that you must never share any business plan or idea without getting a confidentiality and NDA agreement signed by the other party.

These legal documents are generally drafted by attorneys and must be signed before you discuss your idea.

How to Start Talking about your Business Idea?

An idea is fragile in its infancy stages. It must be developed into an elevator pitch or a business proposal before you could share it with other people. Don’t be discouraged if your idea doesn’t get the attention it deserves. Some of the best business ideas were once turned down by giant investors and people in general.

Believe in Yourself

Did you know that Chester Carlson, who was the inventor of the Xerox machine, received a rejection letter that stated ‘Who wants to copy a document on paper?’ Most of us still don’t know that his idea was turned down by 20 companies between 1939 and 1944. Today, Rank Xerox Corporation earns millions of dollars in profits.

The problem is not that you want to share your idea with people. What’s more important is who you want to share your business proposal with. Many start-ups and entrepreneurs simply abandon their business idea if they are rejected initially. But if you have worked on producing a quick and affordable solution to your target consumers’ problems, never doubt the potential of your business idea.

Many entrepreneurs or companies have re-located to other countries where there is more demand for their products or services. Every city and town has unique government-funded business development offices. You can get free or inexpensive resources to work on your business idea and find your target market.

Connect with Positive People

While keeping your business idea to yourself initially is the best policy, sometimes it helps sharing your ideas with motivated and positive people. Self-motivated individuals offer good advice and offer the best emotional support to help you launch a promising business.

But stay away from people who always bring you down. These people not just steal your energy, but can also rob you of your incredible business ideas.

Create a Strategy

Your business idea is like a small baby that has to grow before you could introduce it other people. Many entrepreneurs have an idea of what their business ideas or products are going to do, but they fail to figure out the ‘how’ part.

Work on developing a decent product or solution, before you could pitch it to investors. Work on creating an impressive proposal that highlights the best features of your idea as well as elaborates the mechanics or the process that’s involved.

When you re-invent something, you need to show why your idea is better than the rest. There has to be something unique about your business idea or product that offers something new or inventive. Going creative saves you from disastrous pitfalls and guarantees a steady source of profits.

Work on Promotion

A solid marketing strategy offers a strong back-up for your business idea. Once you have produced a great product, marketing it right lets you reach out to a wide audience. Study and reflect on how your competitors promoted their first products and services. Did they rely more on promotion or improving their initial business idea.

Relocate to a New Location

There are many reasons why many companies and business relocate to other cities or countries. Some firms require specialized employees while other companies might need an extra and affordable place to run their business.

Ask for Help

Connect with people who listen to your business ideas without any bias or prejudice. Most entrepreneurs look up to a role model if they can’t find a mentor. A mentorship or partnership between two parties can be both formal and informal.

You can also find true strength and support from your friends and family. Reaching out to others and asking for help is never a taboo for entrepreneurs. Successful people know that they can’t do everything. In fact, some of the most lucrative businesses were never built alone.

Test your Services

If you have developed a product, test it on a sample audience to identify its best and worst features. If you are setting-up an ecommerce store, make sure your website has gone through A/B testing and does not have any glitches before you run it live.

In case you have an idea for a mobile app, make sure it goes through a meticulous Quality Assurance process to get any bugs fixed. It is not easy to fool or satisfy today’s smart consumers. Once you have materialized your business idea, you need to promote it successfully across all channels to reach out to your audience.

Final Thoughts

The best time to share your ideas with your friends and family is when you know that your idea can successfully bridge the gap between a problem and a solution. The best time to share it with investors or other companies is when you have meticulously worked on creating and testing the implementation of our ideas. Never prematurely take an idea to an investor, he will reject it. Take a product or business proposal and you have higher chances of getting an approval.

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Why is Quality Content Important for Your Business Growth?

Quality

Business strategies have changed in the recent past and so have marketing strategies. Marketers are now more vigilant when it comes to applying quality content and innovative ideas in order to persuade potential customers. Similarly, analytical marketers are more inclined toward tracking metrics.

Many companies in the industry are excelling in product manufacturing; however, when it is comes to subjective elements related to content marketing, they lack the expertise. Creating high-quality content has become crucial in order to keep business flourishing and to avoid the risks that can damage brand image.

If you are an entrepreneur, you probably have experience of dealing with directives given by SEO experts, sometimes from Google itself.  But have you ever wondered what this SEO thing really has to do with the success and failure of content market strategy have you used them for your business growth? How does it affect the reputation of your business if the quality of the content is not good enough? Most importantly, what is the way to know if you have really produced great content?

If these questions seem relatable, we can help you find out the answers. We can help you walk through all the important aspects that Google considers when its assess content quality. Plus, you will find some crucial information about how quality content influences your business growth that eventually helps you improve your digital marketing strategies. The information will also help you generate relevant and quality content to grab the attention of your potential customers.

These are the key reasons that explain why creating high quality content is important for business growth?

Importance of Quality Content for Business Growth

There is no denying that powerful digital marketing can make or break your business.  According to expert marketers, a successful business greatly relies on its digital marketing strategies. From search engines to social media, it is high quality content that promotes your business effectively while maintaining your online presence.

Quality content creation is undeniably one of the most important parts of your digital marketing strategy. It does not only connect you with your target audience, but also builds trust between you and your customers.

To put it simply, high-quality content fuels your various marketing techniques. It acts as a base that promotes and endorses your business online. That is why giving attention to the content that it deserves is of paramount importance.

Let us take a look at some key reasons that make producing high quality content important for not only digital marketing purposes, but also business growth.

1.)  High-quality Content Educates Audience

Educating your audience is the very first step to reaching potential customers, especially when they are deciding whether a service or product is worth buying or not. In other words, before making a decision, having the full understanding of the options available is extremely important. That means as a seller it is your responsibility to provide the content that educates your customers properly.

Typically, educational content refers to well -maintained product pages, blog posts, and company homepage, etc.  Moreover, it may include reviews, tutorials, and any other content that can educate customers about your product or service.  It may also incorporate resources customers require to make informed purchasing decisions.

This content is only considered high quality if it is focused on educating the target audience about your business services and offerings.

In order to create valuable content to educate your customers, you need to take the concerns and questions of your customers into account. Your content needs to address the issues a customer faces.  Plus, it should reflect on how your product or service can resolve or relieve those specific issues and how it can make your customers’ life easier.

2.)  Fuel for SEO

Search engines have become the go to solution for anyone looking for an answer to his or her concern or question.  That makes optimizing the content that you create even more important if you want it to stay relevant for the customers.

It is the only way you can attract multiple new leads to your business portal.  However, it is only high-quality content that can help you fuel your SEO (Search Engine Optimization) strategies.

SEO is all about back links, website visitor and most importantly keyword placement. Your content allows you to build webpages that can fuel all these components. If there is no content, there will be no place for keywords, and for your visitors to get the information.

On the contrary, if you are producing excellent content that your customer is looking for and can relate to, reaching the top of search engines will not be difficult. The more customer flow you have, the more opportunities you will get for your business to grow.

3.)  Content is Important for Social Media Strategies

Social media platforms have completely revolutionized marketing strategies in the past few years.    They have become the easiest way to connect with potential customers. You can use it as a powerful tool to establish genuine relationships with your target audience to make a strong customer base.

Social media is not less than a direct way to approach your customers, maintain conversations, get customer feedback and drive new leads to your site.

However, all of this is fueled by high-quality content that basically enables you to retain your target audience. You can direct customers through your powerful Facebook post or Tweet to your website and encourage them to learn more about your services and products. This helps in establishing a better connection with the target audience. In addition to that, this is one of the ways you can make more visitors to go to your website and collect more information about your products. In other words, it can bring you more profit.

Final Thoughts

In a nutshell, there is no way an entrepreneur can deny the significance of digital marketing strategies as well as high quality content when it comes to business growth.  Keep in mind that quality content is crucial for developing connections with your target audience and driving them to your website.

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Niche Business Marketing – How to Do It

Niche

Starting up a business is an easy job to do, but making it successful is challenging, especially when you’re competing against several business rivals. In that case, targeting a niche market is perhaps the most successful idea you can work on.

To succeed in your business, you first need to determine the market and identify the customers you’re going to target. This is what all the businessmen do. Usually, they target a large group of people with various demographics.

However, a niche market is a defined group of people that have ‘particular’ needs. By keeping in view those specific needs, you operate your business to render the products or services that meet their demands. You deal in those special products or services which mainstream businesses have overlooked.

For instance, many shoe brands provide a vast variety of shoes. But, if your business deals in providing shoes for people with plantar fasciitis, you are targeting a niche; a specific segment of the market. This is what a niche market is.

Coming to the niche business marketing, it is specializing in one area of business while targeting a specific segment of the market.

You Must Know Your Target Niche Market Inside Out

Determining your niche market is crucial for operating your business. It not only helps you to set and expand your marketing budget but also give you a clear insight into where to advertise. Further, it makes you stand out above your competitors.

For selecting a niche, you need to think about what you are best at. So, you will have enough knowledge regarding the product or service you will be dealing in. To make it clearer, let’s take some ideas you can work on to run your niche business.

Today, many people demand diet foods such as gluten-free, low-calorie, organic or vegans. However, they rarely find it in eateries. If they find their diet food online, they prefer to buy it online rather than preparing it at home. This is because it is more convenient for them.

Similarly, certain people hardly get their size in apparel stores.  Therefore, offering plus-sized and petite clothing to these potential customers will not be a bad idea for your niche business.

Niche Marketing

Before getting down to the nitty-gritty of niche marketing, let’s talk about some businesses dealing in niche markets. Lefty’s, based in San Francisco, is a store that sells school stationery, gardening tools, kitchen goods and a lot more. What’s the best part? All their products are specialized for left-handers! Furthermore, they also offer customized gifts for the lefties in your life.

Furthermore, Vermont Wooden Toys are known to offer their specialty; handcrafted toys. Based in the Green Mountain State, the business is owned by a proprietor Ron Voake. People buy his products because of certain values- dedication, love, and craftsmanship. They place their orders on the website or over phone calls.

In the same way, you need to practice several marketing strategies to make the best use of your business.  Take a look for a few niche business marketing tips here.

User-Generated Content

The era when company ads would persuade people to buy a product is long gone. Today, they usually look for experiences. They go online and search for user-generated content before purchasing a particular product.

User-generated content works in two ways; advertises your brand for free, and increases your credibility. And what’s more? It brings new customers to you. To have a better understanding, you can study previous success stories of other brands that implemented the UGC strategy.

Advertising Platforms You Need To Leverage

As niche marketing isn’t regular marketing, you need to pinpoint specific platforms for advertising your product. Promoting your niche business on social platforms such as Facebook or Twitter isn’t a bad idea. However, the thing is these platforms are already over-populated with other business rivals hence leading to high-competition.

In that case, you can limit your promotion and brand visibility to specific demographics on these platforms to reach out to your targeted customers. No matter what tactic you choose, make sure to reach your niche market cost-effectively.

Partnering With Other Services

To reach out your business goals, develop a kind of service that not only offers a great product to your customers but also give them a fantastic experience. You can do this by providing additional services such as product delivery.

However, niche businesses are small, and therefore it can be costly for you to offer extra services to your customers. For this, you can team up with other service providers to cater to your customers in a better way.

Marketing Offline

It is crucial to determine your customers’ preferences and priorities to run your business. Well, you are required to market your product offline for two reasons. First, your targeted segment may not be tech-savvy enough to leverage internet access. Second, your customers might want to make their orders offline, depending on your product nature.

Furthermore, there are many ideas to market your product offline while adopting cost-effective methods. For instance, you can distribute your brand’s promotional materials such as business cards, coupons or pamphlets in any local events. This will boost the physical connection between potential customers and your brand.

Leveraging Influencers

To operate a niche business, you must first figure out your customers’ niche interests. Once you are done with it, look for the Instagram influencers who appeal your target segment and have a large number of followers. Approach them. Send a few of your products for free and ask for a shoutout in return. This won’t only help you in increasing your audience but also builds trust about your brand.

Segmented Marketing

Well, targeting a specific segment of the market for your niche business isn’t enough. You’ll have to gather and evaluate data on their demographics, values, and interests. Then, you further segment it and approach each group within your targeted niche. In this way, you’re able to engage with your niche market. Doing so will help you to maximize your business.

Conclusion

As compared to other businesses that target a wide audience with unspecific interests, a niche business focuses on the particular needs of a determined group of people. However, if you want your business to be flourished, you need to identify your niche market first.

While focusing on your specific customers, there are plenty of strategies you can adopt to achieve your business goals. By implementing the tactics mentioned above, you’ll be able to maintain your budgets and maximize your business.

In addition to that, you can also employ other strategies or new ways to promote your business. No matter what strategies you’re working in with, the main thing you have to keep in focus is your customers’ interests. It will surely help you adopt the right tactics for your business, increase profits and raise brand awareness.

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The Building Blocks for Great Marketing Copy

Marketinng

Marketers and copywriters craft the best marketing copy to guarantee more conversions and sales.

But how do you write the best copy that convinces even the most demanding consumers?

What is Marketing?

Marketing refers to creating the image a business wants to portray to their consumers and stakeholders. Marketing is all about representing your image and establishing your unique identity in the market.

Marketing content is not restricted to your products and services. A company can market its work culture to attract the best pool of talented employees. A business can also market its eco-friendly operations to show that they care for the environment we live in.

Common formats of marketing copy include:

  • Blogs
  • eBooks
  • Social media posts
  • Landing pages
  • Whitepapers
  • Video scripts
  • Infographics
  • Paid ad copy
  • CTA copy
  • Email
  • Case studies
  • Webinars

Now that you know what marketing copy is all about, here are the best ways to write an attention-grabbing marketing copy.

Focus on a Single Message

The best copy revolves around a single subject. While copywriters and marketing gurus are multi-taskers, they strongly recommend focusing on one message that is the crux of your campaign.

For instance, if you are writing a copy for a company that sells Bluetooth earphones along with other accessories, such as speakers, create unique content for each product. Whether you’re writing a blog post or creating a landing page, there should be separate information available for every product.

Brainstorm

There’s no copy without understanding the philosophy behind producing and selling a product. If you run a small business, here are a few factors to consider:

  • What are your strengths?
  • Why is your product different than other products in the market?
  • How do you aim to serve your consumers?
  • What are the channels or mediums that you want to use for your marketing campaigns?

Once you’ve identified the goals you want to accomplish with your copy, crafting the best marketing copy becomes easier. The best way to capture your audience is to address a current problem that needs to be dealt right away.

If you’re a web design and development company, base your marketing copy on statistics that reveal how much online traffic has shifted to mobile devices. This way you can pitch companies that are in need of responsible websites.

Keep it simple

No need to complicate things when all your consumers want to read is simple information. Owing to an exponentially decreasing attention span of today’s busy online visitors, the simplest copy gets the most views and shares. This is because an average user is unaware of the technical terms and jargon you might be tempted to use in our copy.

Keep it short and simple and avoid long-run sentences. Make sure you come up with adjective-rich copy that sums ups the best part of your products in just one word.

Use catchy headlines

Boring headlines and clichés are just a big turn-off.

What’s marketing without any creativity? Interesting headlines ignite interest and push your audience to skim through a blog post or open an email. A few effective ways to create your headlines are:

  • Pose a question to pique your visitors’ interest
  • Compile “Top 10” like lists related to your products and services
  • Include a current or trending subject in your headline
  • Make an irresistible offer if you’re writing a copy for your social media pages

Value-added services include complementary products and discounted services to first-time and loyal customers. We all love free offers and consumers are always looking for something they can try out for free before investing. The fun part is that a great copy makes even the smallest of offers tempting and popular among customers.

Target the Fearful Customer

Copywriters are known to play off the customers’ fears. For instance, if you’re marketing an insect repellent spray, make your reader imagine a situation where his bed is infested with bed bugs. Nobody wants to imagine ugly crawling insects making their way to their children’s beds.

You’re not doing anything wrong here. You’re just identifying a current or potential problem and offering a solution. Basically, you’re playing off the masses. Needless to say, this is one of the best ways to push more sales.

Again, do your home work to identify what troubles your target audience. What drives them during the day and what keeps them up all night.

Convince not Converse

A customer only buys a product once he’s convinced that the product is going to solve his or her problem. Let’s say you are writing a copy to sell a dietary supplement. Listing ingredients and compounds is not enough to lure someone into buying the supplement.

Make sure you also list the benefits of each ingredient. Even if your marketing copy proclaims that a product solves a specific problem, consumers will remain doubtful. However, if you tell them ‘how’ it takes care of their problem, you convince challenging customers.

Call to Action

All great marketing copies come down to a clearly visible call to action. One deadly mistake that most marketers and copywriters commit is to keep CTA at the bottom of the page. While placing the call to action button in the end is a common practice, there is no fixed rule that prevents you from initiating customer activity during any part of your copy.

Whether it’s providing free consultation, receiving a free eBook or signing up for a newsletter, remember to incorporate CTA’s throughout your copy.

Test your copy

There are plenty of ways to test your marketing copy. The best method to track success is to conduct A/B tests. These tests can be done for any landing page, blog post or infographic. A/B testing helps businesses expand their outreach to a wider audience. It also helps marketing teams tweak suitable changes to their current and future campaigns.

Final Thoughts

Today’s smart consumers can tell the difference between functional and fad products. Great marketing stems from incredible products. If your products don’t add any value to your customers’ lives, not even the best marketing copy can save you. Focus on creating amazing products and let your marketing copy take your business to new heights of success.

 

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How Micro-influencers can Enhance Your Digital Marketing Strategy

InfluencersYou do not need a million followers to become influential when it comes to promoting your business or brand. The concept of micro-influencers seems to have grown in popularity in the past few years. Micro-influencer marketing is gradually turning the idea that a marketer has to be well- known in order to have influence or make a lasting impression.

But what does the term micro-influencer refers to and how does it help entrepreneurs in their bending moments or in improving their marketing strategy?

What are Micro-influencers?

It might sound bizarre, but micro-influencers are considered ‘everyday people’. The strategy is incorporated to promote specific brands or products on social media. This product can be anything from cosmetics, cleanser to assortments and clothing.

That is to say, if your brand  has been trying its best to leverage influencer marketing with the help of established influencers who have significant number of followers (100,000  fans) on various social media platforms, such as Twitter, Instagram, and Facebook, but still struggling to achieve the desired results,  micro-influencer marketing is worth trying.

However, there is no fixed definition of the term micro-influence, but it is explained as someone who’s small, but has a significantly higher following. For example, they have more than 20,000 followers on Twitter, and a few thousand on Instagram and Facebook. That means a micro-influencer makes up a large portion of digital marketers or influencers. It is possible that a micro-influencer has a modest audience, but his influence is certainly great.

The Transition from Social Media Marketing to Micro-Influencer Marketing

In the past two years, the popularity of micro-influencer marketing has grown exponentially. A survey highlighted that approximately 1.5 million people search for ‘influencer marketing’. This was used to be the case for only social media marketing in the past. That doesn’t only indicate how swiftly influencer marketing is replacing other marketing strategies, but also the rise of micro-influencer marketing in the mainstream.

Another apparent reason for this transition is that customers rely on the recommendations and advice of people they trust. Nielsen 2015 Global Trust found in its study that publicity that comes from other people is one of the credible forms of advertising. 80% of the respondents in the study contended that they rely on the recommendations and opinions of their friends and family.

Not only this, two third of the respondents of the study admitted that they trust the information they found in online opinions. Part of the drive toward adopting such strategies is really turning people’s heads and they are accessing micro influencers, depending on their target audiences. Entrepreneurs have started leveraging micro-influencers to improve digital marketing strategies. It has become a reliable way to reach potential customers.

The rise of Micro-Influencers to Rescue Digital Marketing

You must have an idea of how quickly micro-influencer marketing is moving and replacing traditional marketing strategies. While the components of social media marketing and search engine marketing are still performing well, conventional online displays have suffered an inevitable decline in their effectiveness. The two major reasons for that are:

  • People don’t pay much attention to banner ads due to banner blindness. Even if it’s in front of them, they cannot effectively see them.
  • The rise of Adblocker software usage is another reason that has adversely affected display ads. According to a survey, 30% of devices have Adblockers installed on them that removes ads from the screens.

In addition to that, the survey found another digital marketing problem. According to it, most of the social networks lack the quality of controlling ads positions on the platforms. For instance, a high-profile brand, like Coca- Cola, would not be happy to find its YouTube ad positioned next an undesirable video.

With that in mind, it is important for marketers and businesses to know why and how micro-influencers can leverage their digital marketing strategy. If you are a startup and don’t know that, we have you covered here.

How Micro-Influencers Leverage Digital Marketing Strategy?

Micro-influencers – Your Groundswell Approach

There is no denying that micro-influencers use the perfect groundswell approach to influence market when it’s about reaching a large audience. They provide you multiple avenues while channeling digital marketing strategies for exposure and brand awareness.

Besides this, micro-influencers make businesses able to saturate the current market with their product and brand.

Moreover, micro-influencers are aware of the functional significance of repetition, regardless of what kind of marketing you are engaging in.  That is why their campaigns ensure that your brand is exposed to the target audience through different channels and outlets.

Professionals at Content Creation

If your digital marketing strategy emphasizes content creation then micro- influencers are undeniably the Holy Grail! What we mean here is that even if they don’t have the huge following, they can help you produce great content to help you promote your brand.

Whether it is multi-media content, written content or imagery that you are seeking, micro-influencers get this job done keeping everything within your budget. Most importantly, you don’t have to worry about the quality of content.

 Drive Loyal and Highly Engaged customers to Your Brand

There is no doubt that micro-influencers have a loyal and highly-engaged audience. It is growing and mostly made up of people they’ve met who like the content, and who have been following them for a long time; it also includes their family and friends network. On the flip side, most of the macro-influencers have comparatively lower engagement rate.

Target Audience Related to Your Niche

One of the benefits of working with micro-influencers is that they use the right digital strategy to target the audience in your niche. It typically helps businesses align with the audience whose interests and passions match with the product that is manufactured.

It is because influencer marketing is based on the relevance of an influencer to the product, service or brand.  If there is no match, your campaign will not accomplish its goals.

Final Thoughts

All in all, digital consumers have become tech-savvy and smart and micro- influencers focus on the value and power of engagement that is of paramount importance for businesses to grow. The given reasons, in this regard, emphasize the significance of having micro-influencers to enhance your digital marketing strategies.

 

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5 Steps to Create a Good Back Up

Back upThere is no denying that back up or securing your company’s data is of paramount importance. Whether it is a client’s files, project details or any important communication, everything needs to be securely saved in a digital format. Losing important data can have ethical ramifications and it can be professionally catastrophic.

That is to say, cyber security must not be taken lightly. No matter whether it is your family picture or any other important document, data protection is important. Many of us consider downloading anti-virus software enough when it comes to protecting valuable files.

However, this software can easily be hacked as soon as hacker gets access to it. That means finding other solutions that help you recover your valuable data is crucial.

That is where you need to implement a backup strategy in order to prevent data loss permanently. Whether you are analyzing your existing backup plan or implementing it for the first time, here we have included five important steps to help you create an effective backup plan.

Before we get into the details of creating back up data, it is essential to understand why it is vital.

Why You Should Have a Backup Strategy?

If you are a startup, you need to understand that your business reputation is one of the most important aspects to strengthen your relationship with your customers. Losing a customer’s personal data may raise questions on your credibility.

According to a recent survey conducted in 2017, an average data breach costs around seven million dollars. This is a significant impact that very few companies can afford. Another survey estimated that approximately 60% of firms that lose data due to any reason close within five months.

Not to ignore, companies are at risk of losing valuable data permanently. Malware and viruses can destroy it and are some of the most dominant threats to data security. However, 60% IT professionals consider that careless employees are a significant risk to personal or professional data.

There is no doubt that these risks can bring financial instability to your company. Without a proper backup system, both your company’s reputation as well other assets are at stake.

Steps to Create Backup

1. Assess the Backup Needs of Your Company

Assessing the backup needs of your company is the first step. You need to consider several things. Here we have broken it into three important points.

What Company Data needs Protection?

To answer this question precisely, everything needs to be protected. Losing even minor data files permanently can be of high risk. To put it simply, all of your data is crucial to keep everything operational.

Consider these questions for both long and short-term benefits.

  • Do you need to restore data?
  • Do you need an ability to recover data?
  • Do you need uninterrupted services to be available to your clients?
  • Do you need to implement back up strategy for your operating system, databases, configuration, and applications?

All these questions will help you make a comprehensive data backup strategy. Plus, considering these points before devising a backup strategy will set a clear direction for the right backup solution.

What Data Risks you have?

Considering your data risks is vital to prevent the risks of cyber crime. You need some of the best back up strategies to protect data from professional hackers.

Here are some important considerations:

  • Have your systems been hacked in the past?
  • Are your careless employees the reason for poor security?
  • Is your location safe in terms of weather-related damage?
  • Can your clients also access the company’s data from anywhere?

These questions can be really helpful to identify risks that your data faces.

2. Evaluate Best Backup Strategy Options

Once you have determined the backup needs for your business, you need to evaluate various backup strategy options you have. Here are some backup options you can choose according to your setup and needs.

Software Solution

You may buy software backup that can be less pricey than investing in hardware backup.  You can easily install them on your systems using a separate server for them. Installing software backup may be an ideal option if your business infrastructure is dynamic.

Cloud Services

It is an offsite backup facility that allows users to run their backups and stores them in the vendors’ cloud infrastructure. It is secure and affordable, but often not suitable for companies that have sensitive data and/or are subject to various regulatory requirements.

Hybrid Solutions

One of the popular and advanced options is implementing a hybrid backup solution. It is a combination of cloud backups that comes with multiple data restoring options. Not only does it provide you with on-site backup, but you can also recover data from the cloud network.

3. Budgeting

Creating a budget for your backup solution is the third step in your plan. You need to review all your options with their cost in order to choose what suits your infrastructure best. Cloud-based back-ups are more affordable in terms of capital expenditure for most startups. Make sure you estimate the cost of:

  • Data lost due to a disaster or data breach
  • To  train staff to manage backup

4. Implement

You have reviewed both your backup solution options and their cost, and now it is time to implement your chosen option. Make sure that your infrastructure has technology expertise both in hardware and software installation.

No matter what backup option you choose, they need to be properly configured. Plus, proper backup is pivotal to maintaining a stable, healthy and ethical practice. That is why they need to be implemented appropriately.

5. Test and Review

To avoid catastrophic data loss and minimize the risk of inadequate data recovery, testing your backup solution is essential. There may be serious flaws in your implemented backup strategy. It is always better to test your backup solution routinely before completely relying on it.

Simulate some real scenarios to protect major data loss just by deleting a single file.

At the same time, keep reviewing your backup strategy as technology is advancing at a rapid pace. Timely reviewing the strengths and weaknesses of your plan will allow you to adjust your backup strategy for the better.

Final Thoughts

Overall, implementing the most effective backup strategies is undeniably the safest option to protect your crucial data.

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10 Most Profitable Small Businesses that are Worthy of Your Investment

Investment

Starting up a business is a challenge. Whether it is small or big, you need to follow a series of steps along with different strategies to make it a profitable venture. To make a business worthy of your investment, it is necessary to perform thorough research on each aspect such as a business idea, market, competitors, and finances etc.

Once you find the best idea, your next step should be based on logistics of your business along with a well-crafted plan. These steps are fundamental and crucial. This way, you will create a strong base for your business as well.

So, if you are looking for a small startup that is worthy of your investment, have a look at these 10 fantastic business ideas.

1.    Real Estate Broker

Working as an intermediary between sellers and buyers, real estate brokerage is one the most profitable businesses. You will only require a brokerage license. This is also a cost-effective business idea, which means you can run it without an office as well.

However, you need to know the industry and your competitors before beginning and then you are good to go. Plus, real estate brokering is all about contacts; make sure lots of people know about your business so you can achieve your milestones.

2.    Catering Service

Catering is ideal if you are looking for a small but profitable business as you can provide these services from your home. Many people and even businesses do not think twice to pay high-quality caters. With reliable catering services, you are sure to make a handsome profit, especially on different special occasions.

If you are a hard worker and determined to build a successful small business, catering seems a decent business idea.

3.    Online Tutor

Online tutoring involves creating professional social media profiles and letting people know about your skills. Whether you love to play musical instruments or know different languages, you can teach anything online and become an online tutor.

Online tutoring neither requires extra expenses nor time. So, you can consider it if you can speak fluent French or play different piano tunes.

4.    Food Truck

Food always stays in demand and attracts people. Therefore, you can never go wrong with a food truck, especially if you provide high-quality food and beverages. Take note that opening a small restaurant requires a considerable amount of money.

Plus, there is a risk of loss because of intense competition in the food industry. In this case, a food truck seems an interesting idea. You do not need space or extra staff which makes it a profitable small startup venture.

5.    Personal Trainer

People who love to stay fit and healthy never mind paying their personal fitness trainer. Also, getting certification in personal training is affordable as well. Thus, you can get the required qualification and start offering personal training services.

This is one of the small businesses that are worthy of your investment as in current times people know the significance of a healthy lifestyle. Since this industry is competitive, you should use the internet to market your services and to build your client network.

6.    Web Designing

Technology companies are always looking for web designers who can make top-notch websites. Web designing entails developing value-driven, intuitive and beautiful websites.

If you have got an eye for website designing, you can offer these services to various companies and brands and start your web designing business. If you are new to this field, you can even learn the basics of website crafting and become a pro. Moreover, there are many online courses available that can teach the latest website trends as well.

7.    Social Media Marketer

Social media platforms have become a part of our daily life. Not only this, many people are running their businesses online on these platforms. You can start marketing on your social media profiles as well. For instance, you can use your Instagram account for marketing purposes.

All you need to do is decide the type of content you are willing to share such as technology, beauty, or health etc. and build up a considerable following on your account. Brands often look for social media accounts with a huge following to market their products. If your content is related to their business, they are likely to approach you.

8.    Local Business Consultant

New startups are always in demand of consultants who can solve problems related to their business and provide solid advice. Therefore, if you have developed the right skills or are a pro in your industry, you can become a consultant.

Whether you are a business strategist, marketer, or have other skills, feel free to offer your services to local businesses. Plus, you can take help from online courses on how to get clients and build your brand that is worth your investment.

9.    Travel Consultant

You can turn your love for traveling into a profitable small business. You can begin by creating official groups on Facebook or LinkedIn. This is an effective way to attract travel enthusiasts. In the group, you can share cheap flight rates and even recommendations for next traveling destinations.

Travelers are always in search of different recommendations to explore different places. In this case, they can count on you and you can teach them how to turn their dream trip into a reality.

10.    Become a Photographer

Turning your skills into a small profitable business is easy if you have a passion for photography and you own a camera. All you need to do is learn top-notch editing skills which are crucial in this industry along with finding a suitable niche, such as food photography or travel photography etc.

To build an impressive online portfolio, you should do photo-shoots frequently so people will know about your skills. For this, you should not hesitate to capture a few photographs for free. With a professional portfolio, you are likely to get clients in a short time.

Bottom Line

There are plenty of ideas that are worthy of your investment. However, the competition in different industries can give you a tough time. You can overcome this part if you focus on the quality of your services.

 

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Stardog Funded $3M for additional Series B Funding

Stardog Funded

In Arlington, Va, Stardog has expanded its Series B to $11.4 million, securing an additional $3m.

Stardog, the leading Enterprise Knowledge Graph platform, funded an additional $3M from new investors Contour Venture Partners, Dcode Capital, and Presidio Venture, the corporate venture capital arm of Sumitomo Corporation.

Stardog intends to use the additional capital to scale go-to-market operations, planning to expand EU operations and strengthen the work in the public sector.

From the statement of Kendall Clark, CEO and Founder of Stardog, their new partners have deep knowledge in critical areas of go-to-market. They plan to expand their successful EU operations, strengthen the public sector, and to establish tools and partnerships to expand access to knowledge graphs.

Fast Company recognized Stardog in its annual list of the World’s Most Innovative Companies as the 7th most innovative Enterprise. Their enterprise platform used by industry leaders such as Morgan Stanley, NASA, Schneider Electric, and Bayer.

Stardog’s platform uniquely combines graph storage, virtualization capabilities for flexible, cost-effective data integration. Their customers use Stardog for a range of solutions, such as operational resilience, pharmaceutical R&D, and situational perception.

Author statement:

Funded.com is the leading platform for accredited investors network worldwide. We monitor and provide updates on important funding events. Angel Investors and Venture Funding can be a key growth for a startup or existing business. Whether it is a first, second, or third round of financing having a strategic alliance with an Angel Investor or Venture Capital financing can propel a business to the next level and give a competitive edge.