BUSINESS PLAN
ABOUT TRADITIONAL DESIGN PAINT ROLLERS
Traditional design rollers have been around for years, but they have a serious limitation – they only work on surfaces painted with flat wall paint. All other surfaces are too slippery to support traditional design rollers.
ABOUT ROLLERGRIP – THE “UNWALLPAPER” APPLICATOR
Our new Rollergrip applicator solves this problem. It enables patterns to be applied to all surfaces, even those with a glossy surface - something no other applicator in the world can do. Here’s what else Rollergrip can do.
It produces a pattern that cannot peel or tear, it has no seams, and the pattern never has to be removed. Just repaint and it goes away. Rollergrip also works on surfaces that can’t be wallpapered at all, like textured walls, stucco, cinder block and more. And Rollergrip is an improvement over an ordinary paint job because the pattern hides dirt and marks that show up on plain painted walls.
Finally, Rollergrip is easy to apply because unlike wallpaper, which requires each section to be installed within a fraction of an inch of the previous section, each Rollergrip section can be applied plus-or-minus 2-3 inches from the previous pattern and still look perfectly correct.
PEOPLE WHO DISCOVER ROLLERGRIP NEVER WALLPAPER AGAIN!
But despite its many benefits, Rollergrip is a difficult product to sell because it looks so much like real wallpaper that people don’t realize it was done with ordinary paint. Here’s our selling plan to solve that problem.
ABOUT OUR NOVEL SELLING PLAN
A shopper is walking in a mall and notices a kiosk that displays an action video of our product. The customer stops to look – they all do! The customer looks through some of our 300+ patterns, picks one or more designs, and makes a purchase directly from the kiosk’s website. The Kiosk seller keeps about 30% of the payment for taxes, expenses and profits, and forwards the balance to our company in Maryland, and we ship the product directly to the customer.
As a result, the kiosk seller makes a profit without the expense of inventory, Rollerwall makes a sale without the expense of advertising, and it all gets done without the internet.
FUNDING NEEDED FOR THIS BUSINESS PLAN
Tooling for the new Rollergrip applicator $ 250,000
A special modified extruder to make rollers 50,000
1,000 new 3-color Rollergrip applicators 20,000
1,000 lbs. special purpose plastics 5,000
Software for a business plan 50,000
Salary 175,000
TOTAL $ 550,000
CURRENT INVENTORY
300+ original hand-carved molds $ 250 each
300+ machine-ready molds 100 each
400+ special sponges & dowels 15 each
WE WILL SEND PICTURES OF FINISHED WALLS ON REQUEST


