Starting a business or launching a new product without a thorough understanding of the market is like navigating a ship without a map. You’re sailing into unknown waters, hoping for the best but leaving everything to chance. This is why market analysis isn’t just a suggestion—it’s a critical, foundational step for any business, whether you’re a startup or a seasoned enterprise. A comprehensive market analysis is a detailed assessment of a specific industry, providing insights into its size, trends, customers, and competitors.
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When starting a new business, founders focus on many things, from developing a great product to building a strong team. But one of the most critical factors for long-term success is often overlooked: founder-investor fit. This alignment goes far beyond a simple financial transaction. It’s about finding a partner who shares your vision, communication style, and values. A strong founder-investor relationship can be the difference between a thriving company and one that burns out.
In this article, we’ll explore what founder-investor fit really means, 
Many entrepreneurs start their journey seeking freedom—the freedom to be their own boss, to set their own hours, and to build a life on their own terms. Yet, the reality for many is a business that becomes a gilded cage. They find themselves trapped, working more hours than they ever did in their 9-to-5, with a business that can’t survive without their constant, hands-on involvement.
This isn’t true freedom. It’s simply trading one boss for another. But what if there was a roadmap 
Meroka, a NYC-based provider of healthcare consulting services, intends to make independent practice ownership the default path for physicians in all specialties. The company offers a community that advocates autonomy and provides tools and support for independent practice, enabling physicians to offer transition practice ownership to their employees.
Meroka was funded $6 million, led by Better Tomorrow Ventures & Slow Ventures, with participation from 8VC and other strategic angel investors.
The company’s mission is to “restore humanity in healthcare” by empowering independent physician practices with 
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